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What is search engine marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing (also referred to as search engine advertising or SEM) is a form of Internet advertising that focuses on increasing a website's visibility in organic or paid search engine results. The main tools of search engine marketing include search engine optimization (SEO), paid search advertising (also referred to as pay-per-click marketing or PPC), and other techniques that can be used to increase a website's visibility and generate web traffic.
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PR industry in upheaval - New lower-cost tools enter the market

11/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Fewer and fewer companies and agencies are willing to spend sometimes mid-four-figure sums per year on overpriced products in the field of PR software and the distribution of your press releases.

Often the results promised by the providers cannot be met and the success of the press release is correspondingly low - not to mention the inflated case numbers.

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How can I increase sales?

11/24/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Focus on customer service: Exceeding customer expectations with excellent customer service is an effective way to increase sales.

2. Offer discounts and promotions: Offering discounts and promotions is a great way to attract new customers and encourage repeat purchases.

3. Utilize digital marketing: Leverage digital marketing tools like SEO, social media, and email marketing to reach a larger audience and drive more sales.

4. Increase product visibility: Make sure your products are visible and easy to find. Utilize online marketplaces, social media, and other channels to increase product visibility and reach more potential customers.

5. Personalize your messaging: Personalize your messaging and tailor it to each customer’s needs to increase sales.

6. Optimize your website: Make sure your website is optimized for speed, search engine optimization, and usability.

7. Improve your product: Continuously improve your product or service offering to stay ahead of the competition and increase sales.

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Why address publishers are a foreign model - And how you can still get top addresses

11/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Address publishers are a foreign model because they are based on a database system that is operated on an external platform located in a country other than the country of the address publisher. This means that the database on which the addresses are stored is not operated directly by the address publisher.

However, it is possible to get to the top addresses anyway. The first step is to build a database of high quality addresses. This can be achieved by using scoring tools that evaluate the quality of the addresses and ensure that only high-quality addresses are included in the database.

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Contemporary press relations with new PR software - Send press release

10/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press releases are an essential part of successful public relations. With the new PR software, companies can now conduct up-to-date press relations and send press releases quickly and efficiently.

By using the new PR software, companies can create and send press releases quickly and easily. The software has features that greatly simplify the process of creating and distributing a press release by automating it. It is possible to save media contacts to facilitate sending press releases to selected media. It is also possible to create and send a series of press releases to increase the visibility of the company in a specific area.

The new PR software also features a user-friendly dashboard that allows users to easily access all key features and tools. In addition, users can create press releases in various formats and publish them to different media channels.

The new PR software enables companies to manage and send their press releases more efficiently. It provides the ability to quickly and easily create, publish and distribute press releases. Companies can also save media contacts to facilitate access to specific media channels. With the dashboard, users can access all key features and tools and manage their press releases in the best possible way.

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