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Acquisition and marketing for founders and people interested in founding a company

01/26/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Acquisition and marketing are important factors when starting a new business. The goal is to get as many customers as possible and acquire new customers to establish and grow the business.

Choosing the right acquisition and marketing is a challenge. It is important to find the right balance between investment and returns and to develop a plan to achieve the desired result.

It's also important for founders and those interested in starting a business to educate themselves on the various options available. These include search engine optimization, social media marketing, content marketing, email marketing, direct marketing, affiliate marketing and more.

It is important that founders and those interested in starting a business develop a strategy that is tailored to their business and audience in order to achieve the most effective results. They also need to develop a plan to measure results so they know if they are on the right track or if they need to change their strategy.

Another important aspect is that founders and startup prospects use the right tools to track and manage their acquisition and marketing campaigns. These tools can help measure success and understand where to make improvements.

In conclusion, it is important that founders and startup prospects have a clear understanding of how to fund their acquisition and marketing campaigns. They need to know how much they can spend on campaigns, what their options are, and what risks they need to take. This is a fundamental step in realizing the full potential of their business.

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Project management for founders & self-employed - With these tools and methods you keep the overview

01/17/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Project management software: Project management software is an essential component for successful project planning. It helps you to keep track of different tasks. Multiple projects can be tracked at the same time, so you can have an overview of all the tasks that need to be done.

2. Gantt charts: Gantt charts are one of the oldest methods of project planning. They visualize the tasks that need to be done for the project and help you keep track of all the tasks.

3. Agile project management: Agile project management is a method to manage the fulfillment of project goals. It consists of short, iterative cycles of testing, learning, and adapting to ensure that the project is on track.

4. Task lists: task lists are a simple but effective way to track what needs to get done. They help you prioritize and ensure that all tasks are completed on time.

5. Time management: time management is one of the most important skills a founder or self-employed person must have. It helps you complete your tasks more efficiently by helping you prioritize and use your time effectively.

6. Resource management: resource management is an essential part of project management. It helps you identify and manage the right resources for each project to ensure your project is on track.

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Building a profitable business - What are the success factors?

01/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Customer orientation: Customer orientation is a key success factor in building a profitable business. Therefore, only buy products and services that are really needed and align your business with the needs of the customers.

2. Financial stability: To build a successful business, you need to make sure that it is financially stable. Therefore, plan your finances carefully and make sure you have sufficient reserves to cover sales drops and other unforeseen costs.

3. Invest in staff: invest in your staff by hiring qualified and motivated employees and providing them with adequate salaries and benefits. Make it easy for your employees to do their jobs by equipping them with the right tools, training and support.

4. Technology: Invest in the right technology to move your business forward. Invest in powerful software to increase productivity and efficiency, and digital advertising to reach more customers.

5. Customer service: top-notch customer service is a key success factor for any business. Use a variety of contact methods to allow your customers to communicate easily and quickly, and respond quickly to inquiries.

6. Marketing: good marketing is essential to attract new customers and increase your sales. Use different marketing strategies to promote your business and position yourself in your industry.

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Media & PR Database 2024 - The new standard for successful press work

12/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Our new product, the Media & PR Database 2024, is the new standard for successful press relations. Our database contains all the information needed to create and manage a successful press relations and PR strategy. With our database, companies and organizations can easily monitor, manage and administer a variety of media resources.

With our database, companies and organizations can easily track which media outlets publish their content. This makes it easy for them to find out which media outlets their content can be found in, how well it is being received, and how to best leverage it. Our database also provides deep analysis of the media landscape, including the study of trends and competitors. This enables companies and organizations to optimize their media strategy.

In addition, our database contains an extensive list of contacts, including editors, journalists and bloggers. Companies and organizations can use these contacts to promote themselves and their content. Our database also offers a variety of tools and resources to help businesses and organizations create and distribute their content.

Our database is a powerful tool that can help businesses and organizations create and manage their press and PR strategies. Our database enables businesses and organizations to identify, track and leverage the right media to distribute their content and achieve their goals. With our database, companies and organizations can work faster and more efficiently to get their content to the right audiences.

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Which lead sources really (still) work in 2024

12/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization

2. Content marketing

3. E-mail marketing

4. Video marketing

5. Social media

6. Online advertising

7. Events

8. Influencer marketing

9. Paid advertising

10. Affiliate marketing

11. Direct advertising

12. Webinars and online seminars

13. Content syndication

14. Mobile marketing

15. Native advertising

16. Pop-up ads

17. Seo tools

18. Offline advertising

19. Cold calling

20. Online PR

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