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Pitching to journalists the right way - How to hit the mark with your press releases

1. Target your press releases to the right audience: Write them to journalists covering topics relevant to your message.

2. Summarize your message clearly and concisely: Write succinctly what the key message of your press release is.

3. Explain why your news is important and how it will impact readers: explain why your news is a good topic for coverage.

4. Include other relevant information: include facts, figures or related links that support the journalism.

5. Make your press releases discoverable: Have them accessible to journalists by sending them to press portals, social media and similar channels.

6. Track the success of your press releases: Use tracking tools to track the response to your news to see what works and what doesn't.

Are you looking for current price lists or advertising rates of newspapers? Thanks to linked media data, you save valuable time

Are you looking for current price lists or advertising prices of newspapers? Thanks to linked media data, you save valuable time and get all the information you need about newspaper ads.

You can access price lists and advertising prices for a wide range of newspapers in Germany, Austria and Switzerland on the websites of the individual publishers and on specialized platforms such as ours.

On the publishers' websites, you will usually find a price list with all advertising prices. For some publishers, you have to register on the site to access the price lists.

On specialized platforms such as Mediamarkt.de and Zeitungsannoncen.de, you can also find price lists and advertising prices for the various newspapers. These sites also offer other useful tools, such as the ability to compare different newspapers and get free advice on ad prices.

What is a marketer?

Marketers are individuals who are involved in planning, implementing and controlling marketing strategies and campaigns. They work to market products, services, or brands to a specific audience in order to increase sales. Marketers use a combination of market research, advertising, sales, digital media, and other tools to achieve their goals.

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