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News / Blog: #success

How to Build an Optimize a Sales Funnel

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A sales funnel is a process that takes customers through a series of steps from initial contact to purchase. It is important to optimize the sales funnel to maximize purchases.

1. Define your target audience: first, you need to figure out who your target audience is and what type of customers you want to target. Define the characteristics and behavior of your target audience to optimize your strategy.

2. Create unique content: Create unique content that appeals to your target audience and motivates them to take action. Create different types of content, including blog posts, social media posts, videos, and emails.

3. Optimize your landing pages: optimize your landing pages to make it easy for visitors to get to the information they want. Make sure your landing pages are unique, have an interesting design, and are easy to navigate.

4. Build a sales funnel: When building your sales funnel, make sure that each step in the process is clearly defined. Define each step to ensure customers can navigate easily.

5. Conduct A/B testing: Run A/B tests to see which variation of your landing pages or content works best. A/B testing will help you figure out what changes you need to make to optimize your sales funnel.

6. Set up tracking: To measure the success of your sales funnel, you need to set up tracking. Tracking will allow you to see how many visitors go through the sales funnel and how many purchases are completed.

With proper planning and optimization, you can improve your sales funnel and generate more purchases. Use the above tips to optimize your sales funnel and increase your sales.

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The 80/20 Rule - The Pareto Principle as a Lever Tool for Every Successful Entrepreneur

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The 80/20 rule, also known as the Pareto principle, is an important tool for any successful entrepreneur. It states that 80% of the result is achieved by 20% of the effort. In other words: By focusing on the 20% of activities that produce the most result, you can get the most benefit from your efforts.

The Pareto Principle can be applied to many areas of entrepreneurship. For example, you can use it to figure out which advertising tools work best. By measuring results and figuring out which advertising mediums deliver the best results, one can focus on those that provide the most benefit.

You can also use it to figure out how to best use your time. By focusing on the tasks that provide the most benefit, you can make your time more efficient and productive.

The Pareto Principle can also be used to figure out which clients get the greatest results. By analyzing the data and figuring out which customers bring in the most revenue, you can focus on those that bring in the most value.

The Pareto Principle is a useful tool to help business owners maximize results and make their efforts more efficient. By focusing on the 20% of activities that bring the most value, you can maximize results and make your business more successful.

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Pitching to journalists the right way - How to hit the mark with your press releases

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Target your press releases to the right audience: Write them to journalists covering topics relevant to your message.

2. Summarize your message clearly and concisely: Write succinctly what the key message of your press release is.

3. Explain why your news is important and how it will impact readers: explain why your news is a good topic for coverage.

4. Include other relevant information: include facts, figures or related links that support the journalism.

5. Make your press releases discoverable: Have them accessible to journalists by sending them to press portals, social media and similar channels.

6. Track the success of your press releases: Use tracking tools to track the response to your news to see what works and what doesn't.

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What measures you should take to optimize your sales funnel and increase the conversion rate

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The actions you should take to optimize your sales funnel and increase conversion rates depend heavily on your industry, your goals, and your customers.

One way to optimize your sales funnel and increase conversion rate is to track and measure performance indicators. These can help you track your success and identify where improvements can be made. Some key performance indicators you should track are:

1. Lead generation: how many leads is your company generating?

2. Lead qualification: what percentage of leads generated are qualified?

3. Lead conversion: what percentage of qualified leads converted?

4. Lead nurturing: how long does it take for a lead to convert?

5. Customer activation: what percentage of customers are active?

6. Extended sales: How much revenue are you generating from extensions and upsells?

In addition to tracking these performance indicators, you should also take some other measures to optimize your sales funnel and increase your conversion rate. Some of these actions are:

1. Create relevant and engaging content to inform your customers about your offer and encourage them to make a decision.

2. Optimize your sales funnel by offering customers a unique experience, such as personalized content, free trials, and free advice.

3. Test and optimize your campaigns to ensure they are tailored to your target customers.

4. Run A/B tests to measure the effectiveness of your campaigns.

5. Build an effective follow-up system to ensure that all customers considering your offer receive the right information.

6. Conduct customer surveys to gather feedback on your offering, service and brand.

These are just a few of the actions you can take to optimize your sales funnel and increase conversion rates. Depending on your industry, goals, and customers, you may need to take additional measures.

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Free press portals - What good are they really?

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Free press portals can be a great way to get a press release out there, but it's important to know that the results may not always have the desired outcome. Most free press portals are not as busy as paid or professional press portals, which means the results will not be as strong. However, it can be an effective way to cover a company, product or event, and it can help reach a small but focused group of readers. It is important to note that there are no guarantees that a press release on a free press portal will be successful, but it is a cost savings that can be considered.
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