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What Google Ads can not do?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

While Google Ads is a powerful tool for increasing online visibility and traffic, there are also some things it can't do:

It can't replace a poor website experience: If the company's website is not user-friendly, a Google Ads campaign alone will not be enough to achieve a high conversion rate.

It can't guarantee success on its own: Even if a Google Ads campaign is executed very well, it is not a guarantee that the company will be successful. Success requires a holistic strategy and other factors such as customer service, product quality and pricing also play an important role.

It can't convert all traffic into quality leads: although Google Ads campaigns can drive traffic to the company's website, it doesn't automatically mean that every visitor is a potential customer. It requires further strategies to convert traffic into quality leads.

It can't guarantee instant results: It may take some time for a Google Ads campaign to deliver the desired results. The campaign needs to be continuously monitored and optimized to get the best out of it.

It may not cover all keywords: although Google Ads campaigns can cover a wide range of keywords, there are some specific keywords that may not be covered. In this case, it may be necessary to use alternative strategies such as SEO or content marketing to cover these keywords.

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What does a PR agency do?

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A PR agency is a consulting firm that helps companies and organizations communicate with their target audience. PR agencies help clients develop campaigns and strategies to achieve their goals. They can also help with content development, press release creation, and information dissemination. Other services include developing corporate identity programs, assisting with new product launches, devising marketing campaigns, and advising on crisis management and reputation management.
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How to build a five-figure income as a part-time online entrepreneur

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: Before you start your own business as a part-time online entrepreneur, you need to be clear about your goals. How much revenue do you want to generate? How much profit do you want to make? It can often be helpful to set specific goals that you want to achieve in a certain period of time.

2. Choose an online business model: there are many different types of online businesses you can build. Some examples include affiliate marketing, dropshipping, e-commerce, digital products, services and more. Choose a model that you like best and that also fits your skill set.

3. Create a business plan: A business plan is an important part of any successful business. It will help you define your business, achieve your goals, and prepare for success.

4. Find a target audience: Identifying a target audience is an important step when building an online business. If you don't know your target audience, you won't know what products or services you need to offer in order to succeed.

5. Create a marketing plan: A successful online business needs a good marketing plan. You need to know how to reach your target audience and what types of marketing techniques to use to generate more sales.

6. Test different strategies: When you are building your online business, you should try testing different strategies to see how they affect your sales. Be open to new ideas and try to tweak your strategies regularly.

7. Invest in yourself: Earning a five-figure income can be a big challenge. But you can increase your chances by investing in yourself. Join continuing education programs, read professional literature to refresh your knowledge and attend seminars to learn more about your field.

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How to build passive income with a digital product

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways you can build passive income with a digital product. Here are some of the best strategies you can use:

1. Create a digital product. This can be an e-book, a video course, a membership area, or anything else you can offer as a digital product.

2. Build an email list. Email is one of the best ways to reach potential customers. By collecting email addresses, you can expand your customer base and send them regular updates about your product.

3. Use social media. Use social media to promote your business and product. This will help you reach more people and promote your product.

4. Build a website. A website is a great way to educate and sell customers on your product.

5. Create an affiliate program. With an affiliate program, you can allow others to promote your product on your website. You will then receive a commission when someone buys your product through an affiliate link.

6. Use online advertising. Advertising on websites and social media is another way to promote your product.

7. Publish a blog. A blog is a great way to learn more about your product and provide more information to your customers.

With a combination of these strategies, you can build passive income by selling your digital product. As you refine your strategies and reach more people, you can generate even more revenue.

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You want to gain more sales and new customers?

01/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
One of the goals of any business is to gain more sales and new customers. To achieve this, you need to employ some successful strategies that are tailored to your industry, your target audience and your business. For example, this includes using social media, running ads, participating in trade shows and events, implementing a customer loyalty program, and creating content to reinforce your brand.
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