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How a Rostock startup is turning the European PR industry upside down

11/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Rostock-based startups like FDS are revolutionizing the PR industry in Europe. With a unique combination of artificial intelligence, machine learning and Big Data analytics, they can plan, execute and monitor their clients' campaigns faster and more efficiently. This allows them to help their clients manage complex campaigns more easily and quickly, while reducing costs. This type of technology provides a unique solution for PR professionals to manage campaigns faster and more efficiently.

FDS enables their clients to manage complex campaigns on a single platform, resulting in faster, more efficient and cost-effective campaign planning, execution and monitoring. Their technology offers a number of features, including a campaign dashboard that simplifies campaign analysis, monitoring and reporting. Clients can also access relevant data in real time to manage their campaigns faster and more efficiently.

By leveraging technologies like artificial intelligence and machine learning, FDS and other companies can manage campaigns more easily and efficiently. This means that PR professionals can provide their clients with a better understanding of campaigns and reduce the cost of campaign planning and management. It also allows them to gain a better understanding of campaigns and optimize results. This is a unique and valuable solution that is revolutionizing the PR industry in Europe and beyond.

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Press & Public Relations for Startups and Entrepreneurs - How to Pitch Properly

11/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many founders:ins and startups wonder what they need to do to get media attention and coverage.

In our step-by-step guide for founders:ins and startups, we show you how to find thematically and geographically relevant & appropriate media and create media-rich press releases.

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Successful startup marketing - These are the success factors

09/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear and meaningful brand profile.

A startup should create a clear and meaningful brand profile that allows customers to clearly perceive and identify with it. To do this, startups should develop a unique selling proposition that sets them apart from the competition.

2. Strengthen your presence on social media

Social media is an essential part of modern marketing. Startups should expand their presence on key platforms such as Facebook, Twitter, Instagram and LinkedIn to create a strong connection with potential customers.

3. Create a content marketing program

Content marketing is an important part of marketing. Startups should develop a content marketing program to produce relevant and engaging content to reach their target audience.

4. Create an email marketing strategy

Email marketing is one of the most effective ways to reach and convert customers. Startups should develop an email marketing strategy to connect with customers and keep them updated on products and services.

5. Invest in paid advertising

Paid advertising, such as Google Ads and Facebook Ads, can help startups generate more traffic and customers faster and more efficiently. Invest in Paid Advertising to increase your visibility and grow your audience.

6. Be strategic about networking

Networking is an important part of marketing for startups. Startups should strategically build networks to connect with potential customers and partners.

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From the 100 hour startup hustle to the 4 hour work week - Here's how you can do it too

08/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make a list of your goals: Start by making a list of your goals that you want to achieve when you reduce your work hours to 4 hours per week. Remember that your goals don't necessarily have to include money or career. You may want to spend more time with your family, try a new hobby, or just have more free time.

2. Find a balance between work and leisure: If you reduce your working hours to 4 hours per week, you will have to learn to manage your time more efficiently and get your work done in a focused and effective way. It is important to find a balance between work and free time and to give yourself some time off to relax and unwind.

3. Define your priorities: To reduce your work time to 4 hours per week, you need to clearly define your priorities and prioritize your tasks accordingly. You should put the tasks that are necessary to achieve your goals first and put tasks that are less important on the back burner.

4. Create a journal schedule: A journal schedule is a great tool to manage your work time and make sure you stick to your schedule. Create a simple schedule that will help you complete your tasks efficiently and also leave you enough time to relax.

5. Invest in automation: Automation is one of the best ways to reduce your work time. Invest in tools that do your tasks automatically, such as software that manages your emails or tracks your finances. This will help you use your time more efficiently.

6. Solve your problems: If you want to reduce your work time to 4 hours per week, it's important that you solve your problems. Review your tasks and processes and think about how you can do them more efficiently. Maybe you can delegate some things or make them easier to save time.

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