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Starting up: How to earn the starting capital?

07/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to earn seed money. Here are some ideas:

Saving: One way to earn startup capital is to save money. If you save a certain budget each month and deposit it into a separate bank or savings account, you can slowly but steadily build up capital.

Investing: Another way to earn startup capital is to invest in stocks, bonds or mutual funds. However, it is important to note that investing carries risks and you should be well-informed and seek advice from a financial expert if needed.

Crowdfunding: Crowdfunding platforms such as Kickstarter or Indiegogo can be a way to raise seed money for an idea or project. However, it's important to note that crowdfunding is a competition for the attention of potential investors.

Loans: You can also apply for a bank loan or line of credit to get the startup capital you need. However, keep in mind that you will have to pay interest and you usually need a good credit score to do so.

Equity financing: If you already own a business, you can also consider equity financing by selling shares to investors.

Sideline job: Finally, you can also take a side job to earn extra money and save it for your startup capital.

It is important to note that there is no guarantee that any of these options will lead to success. It takes hard work, commitment, and thorough planning to earn the startup capital you need.

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What is corporate finance?

06/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Corporate finance refers to the different types of funding sources a company can use to raise capital for its operations. It is about how a company meets its financial needs to fund its operations, enable growth, or make investments.

There are different types of business financing, including equity financing and debt financing. Equity financing refers to the funds a company raises from its own resources, such as by selling stock or retaining profits. Debt financing refers to the funds a company obtains from external sources such as banks, investors, or bondholders.

Corporate finance also involves evaluating a company's financial position, deciding on the best financing option, and managing the company's finances to ensure it remains financially sound and can meet its obligations. Effective corporate finance is critical to a company's success and can help it achieve its goals and grow over the long term.

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What are the biggest mistakes as a salesperson?

06/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Waste too much time on non-profitable activities.

2. Not working to build quality relationships with customers.

3. Spending too much time selling new business and not enough time building on existing business.

4. Not spending enough time on lead generation activities.

5. Not knowing how to make successful sales calls.

6. Not spending enough time acquiring market knowledge.

7. Not trying to identify and focus on a target group.

8. Not trying to learn new sales techniques.

9. Not having a clear strategy for pricing.

10. Not being able to solve a problem if it is one.

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How can I promote and sell complex products or products that require explanation?

05/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Promoting and selling complex products or products that require explanation can be challenging, but requires a focused strategy. Here are some steps that can help you:

Target audience analysis: analyze your target audience and understand their needs and requirements. Also consider how they prefer information and how they respond to different marketing methods.

Storytelling: an effective way to promote complex products is to use storytelling techniques. Tell stories that focus on your product and show how it can solve your target audience's problems and needs.

Use of videos: Videos are a great medium to explain complex products. You can create step-by-step guides or tutorials to demonstrate your product. Using animations or infographics can help illustrate complicated technologies or processes.

Expert opinions: Use expert testimonials to persuade your target audience. Publish testimonials or case studies that show how your product can solve problems and add value.

Customer feedback: Show feedback from satisfied customers to convince potential customers of your product. Use platforms like social media to collect and share customer feedback.

Personal contact: Offer potential customers a face-to-face consultation or demo to help them understand your products and answer questions.

Content marketing: create relevant content that appeals to your target audience and provides useful information. Use blogs, infographics, podcasts, or white papers to explain complex topics and engage potential customers.

Promoting and selling complex products or products that require explanation can be challenging, but with the right strategy and a well-thought-out plan, you can succeed.

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What is a book agency?

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A book agency is a business that helps authors market and publish their books. Book agencies can help authors find a suitable publisher and conduct the contract negotiations, or they can bring the books directly to the market, for example by founding their own publishing brand.

Book agencies can also offer services such as editing, proofreading, cover design and marketing to ensure the author's book is presented in the best possible way. In return, they receive a share of the book's earnings or a flat rate for their services.

Book agencies typically work with authors who already have some notoriety or potential to maximize the chances of their books selling. While some agencies specialize in certain genres or audiences, others may represent a broader range of books. It's important to note that book agencies are not publishers, but service providers who help authors publish and market their books.

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