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The Media & PR Database 2023 is here. A lot has happened since the last major update of our Media & Editorial Directory. The latest update expands the database to now over 20,000 entries in Germany, Austria and Switzerland (over 150,000 worldwide) on over 750 topics. In total, over 6,131 new entries were added in the DACH region in 2022 (13,300 worldwide). New additions are the types publishers, blogs, online portals, podcasts, forums & communities.
Among others, the following were added:
For this, our algorithms crawled over 20 million web pages with an average of over 3 million queries per week. In total, over 250,000 changes were made, including around 20,000 in the last month.
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Address publishers are a foreign model because they are based on a database system that is operated on an external platform located in a country other than the country of the address publisher. This means that the database on which the addresses are stored is not operated directly by the address publisher.
However, it is possible to get to the top addresses anyway. The first step is to build a database of high quality addresses. This can be achieved by using scoring tools that evaluate the quality of the addresses and ensure that only high-quality addresses are included in the database.
The media market in Germany has changed significantly in recent years. Traditional media, such as newspapers and magazines, have lost importance and revenue, while online media, such as social networks and streaming platforms, have grown strongly. While television will still play an important role in Germany in 2022, the importance of the Internet will continue to grow.
Revenues in the German media market in 2022 will be determined primarily by developments in digital media. For example, digital advertising, video-on-demand (VoD) and social media platforms will account for a large proportion of revenues. The online games business will also become increasingly important.
Print media will still play a role in the German media market in 2022, but their share of revenues will continue to decline. This will primarily affect newspapers and magazines, which are being replaced more and more by digital media. Some publishers are trying to hold their own in the market by also offering their content digitally.
The German media market in 2022 will also be shaped by new technologies such as virtual reality and augmented reality. Developments in the field of artificial intelligence (AI) will also continue to play a crucial role. The use of AI in advertising will help improve the effectiveness of advertising campaigns.
Overall, the German media market will continue to develop in the direction of digitalization and innovation in 2022. Sales will be driven primarily by innovative digital media such as apps, VoD and social media, while traditional media will lose importance.
Free press portals are a relic of the 2000s. The general opinion is that hardly anyone even reads or looks at the press releases posted there.
Neither the user numbers, nor the reach of these providers justify relying solely on this channel for a press release. In addition to the sometimes questionable quality or reliability of other press releases or publishers on these platforms, which can have a negative impact on your own company, your press release may also not appear in Google News. Also, the probability that local, regional or national media will pick up your story or news from there is extremely low. It is better to be able to send press releases directly to the relevant editorial offices.
With our Media & PR Database 2022, you have access to the editorial addresses of over 16,000 media outlets in the German-speaking world.
1. Make sure that the press release is relevant. There must be something that interests the readers.
2. Avoid filler words. Use short, concise sentences.
3. Make the press release easy to read. Use a clear structure and easy-to-understand language.
4. summarize the most important information in the first line.
5. Provide specific information. Avoid generalities.
6. Remember that you must also include an anchor in a press release. Reference additional information, such as a website link or photo.
7. Use a photo or video to make the article more visually appealing.
8. Check the press release for spelling mistakes and grammatical errors.
9. Send the press release to the right media outlets. Distribute it to reporters, bloggers, publishers and other media.