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How self-publishers get reviews and get your books reviewed in the media

03/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As a self-publisher, it can be difficult to get reviews and media coverage for your books, but there are some steps you can take to increase your chances:

Publish a professionally designed book: make sure your book has a professional layout and is error-free. If your book is poorly formatted or contains many spelling errors, it is unlikely to receive positive reviews.

Create a press release: write a press release about your book and send it to relevant media outlets such as literary blogs, book reviewers, and book pages on social media. Make sure your press release includes all the important information about your book and offers a brief excerpt of the plot or theme.

Look for reviewers: search online for book bloggers, literary critics, or book clubs that review books in your genre. Contact them politely and ask if they are interested in your book and if they would be willing to read and review it.

Offer free review copies: Offer free review copies to book bloggers, literary critics, and book clubs to encourage them to read and write about your book.

Participate in social media groups and forums: there are many social media groups and forums for book lovers where you can share your book and receive reviews and feedback. However, be careful not to be too pushy or over-promote.

Build a readership: If you build a loyal readership, those readers can help get your book noticed in the media by talking about it and recommending it.

Take advantage of advertising opportunities: If your budget allows, you can also consider running paid advertising to promote your book and attract the attention of potential readers.

By taking these steps, you can increase your chances of getting reviews and media coverage for your book and making it known to a wider audience.

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Submitting a press release - How to get your press message to the target

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to submit a press release, there are some important steps to follow to ensure that your press release is published successfully. Here are some tips on how to submit your press release:

Determine target audience and publication date: Consider the target audience you want to reach and the best publication date for your press release.

Provide relevant information: make sure your press release contains relevant and interesting information that will be of interest to your target audience.

Format and design: Pay attention to the formatting and layout of your press release to ensure it looks professional and is easy to read. Use short paragraphs and add headings to increase readability.

Research contacts: Research potential contacts and media outlets that might publish your press release. Gather contact information from journalists and publishers.

Write to contacts: Send your press release to the selected contacts and ask for publication.

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What is a book agency?

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A book agency is a business that helps authors market and publish their books. Book agencies can help authors find a suitable publisher and conduct the contract negotiations, or they can bring the books directly to the market, for example by founding their own publishing brand.

Book agencies can also offer services such as editing, proofreading, cover design and marketing to ensure the author's book is presented in the best possible way. In return, they receive a share of the book's earnings or a flat rate for their services.

Book agencies typically work with authors who already have some notoriety or potential to maximize the chances of their books selling. While some agencies specialize in certain genres or audiences, others may represent a broader range of books. It's important to note that book agencies are not publishers, but service providers who help authors publish and market their books.

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How publishers and authors get media visibility for their books and new releases

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some tips on how publishers and authors can get media visibility for their books and new releases:

Create a list of relevant media: identify relevant media that may be interested in your books or new releases. This includes local and regional newspapers, magazines, radio stations, and television stations.

Write a press release: write a press release that includes key information about your book or new release. Make sure your press release conveys a clear and concise message and is tailored to the interests of your target audience.

Use your contacts: Use your contacts to forward your press release to relevant media outlets. Relationships with journalists and editors can help you get your press release into the right hands.

Offer expert knowledge: Offer your expert knowledge to the media. If your books or new releases are relevant to a particular topic or area, you may be seen as an expert or authority in that field.

Host a book event: host a book event such as a reading, book launch or book signing to attract media attention. Invite local media and promote the event in advance.

Use social media: Use social media to promote your books or new releases and draw attention to your press release. Use hashtags to categorize and share your posts.

Offer review copies: Offer review copies to relevant media outlets, book bloggers and influencers. A positive review can help build interest in your book.

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What is a self-publisher?

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A self-publisher is an author who is responsible for publishing and marketing their book themselves, without enlisting the help of a traditional publisher or book agency. Self-publishing allows authors to publish their work at their own expense without having to comply with a publisher's guidelines or restrictions.

With developments in digital media and print-on-demand technology, it has become possible for self-publishers to publish their book as an e-book or print-on-demand book without incurring a large amount of printing costs or Build a warehouse for physical items.

A self-publisher also typically takes responsibility for marketing their book, including creating and maintaining their own website, using social media, and running promotions. Self-publishing offers authors greater independence and control over their work, but it also requires more work and expense to publish and market the book.

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