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Which advertising measures lead to success

12/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. An appealing website: An engaging, user-friendly website is an essential component of successful promotional efforts. It should introduce the brand, its products or services, and provide users with easy access to them.

2. Content marketing: content marketing is one of the most effective promotional activities available. It involves creating and publishing high-quality content that promotes the brand, products or services.

3. Social media marketing: social media marketing is another effective promotional activity. It involves using social media to share content and connect with potential customers.

4. Search engine optimization (SEO): SEO is a promotional activity that aims to improve a website's ranking in search engine results. This is achieved by using relevant keywords and other optimization techniques.

5. Email marketing: email marketing is an effective advertising measure that allows companies to contact their customers directly. This can be in the form of newsletters, subject lines, promotional messages, etc.

6. Offline advertising: offline advertising is another effective advertising measure. This can be in the form of billboards, radio or television commercials, flyers, advertisements, etc.

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How to create an online course

12/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Choose a topic: Before you start, you need to choose a topic for your online course. Think about what you want to talk about and who you want to address.

2. Create a course plan: Once you've selected your topic, you'll need to create a course plan. This includes a list of the lessons you would like to teach, an expected duration, and an order of the lessons.

3. Create your course content: after you have created your course plan, you need to create your course content. Create a script for each lesson, including instructions for achieving the learning outcomes. Also use visual elements to make your course interesting.

4. Create an online platform: before you can launch your course, you need to choose a platform where you can offer your course. There are several platforms that allow you to publish and sell your course.

5. Publish your course: once you have created your course, you can publish it on your online platform and offer it for sale. It is also important that you promote your course through social media and other platforms so that more people know about it.

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Founders sound the alarm - This is what startup financing is really like

12/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Startup financing is a hot topic in Germany. This is because more and more young companies have been founded in recent years, but there is a lack of sufficient funding to support and promote these companies.

Many founders and investors therefore complain about a lack of funding for startups. According to a study by KfW-Gründermonitor, financing conditions for startups in Germany are poor compared to other countries.

In addition, there is often a financing backlog, as investors are very hesitant and cautious about investing in new companies. Investors from abroad in particular show little interest in German startups.

Nevertheless, there are also positive developments. For example, some startups have been able to grow significantly in recent years with successful financing rounds. This shows that there are also opportunities for successful startup financing in Germany.

At the same time, however, it is also important for investors and founders to exchange ideas better and work together more closely in order to jointly advance the topic of startup financing. Only in this way can startups in Germany be successfully financed and promoted.

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More inquiries - How to become a lead magnet and get more deals & sales

12/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Lead magnets are an important tool for driving more inquiries and more closings. A lead magnet is a type of incentive offered to prospects to help them enter your sales process. It can be offered in the form of a report, an e-book, a checklist, a webinar, a free product, or some other value.

To get more inquiries, you need to promote your lead magnet in a number of ways. These include creating a landing page, posting on social media platforms, developing an autoresponder email flow, creating content that promotes your lead magnet, and developing paid ads.

Once you get visitors to your landing page, you need to engage them with a simple but effective message that motivates them to get your lead magnet. To do this, you need to do the following: explain why your lead magnet is valuable and how it can help customers. Make it clear that it's free, but still provides real value. Finally, use a clear call-to-action, such as "Click now to get access."

Once you've gotten visitors to receive your lead magnet, you need to engage them in a sales process. To do this, you can ask them to navigate your website, receive a follow-up email, attend a webinar, or take some other action.

Lead magnets are an important tool for driving more inquiries and more closings. If you use them correctly, you can attract more customers and increase your sales.

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How to properly optimize your website or online shop

11/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear and memorable design.

2. Use search engine optimization (SEO) and make sure that your website is user-friendly for search engines.

3. Add an interactive component, such as a forum, blog or newsletter.

4. Offer a live chat to provide immediate assistance to visitors.

5. Add a social media component to expand your audience.

6. Publish and promote new content on a regular basis.

7. Create a user-friendly interface that is easy to use.

8. Add a search function to make navigation easier.

9. Integrate a customer feedback system to improve the user experience.

10. Use a content delivery network (CDN) to reduce your page load times.

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