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Bezahlte Werbung vs. Content Marketing

In the first part we have discussed the paid measures in the online marketing area.

Another way to attract traffic, i.e. website visitors - and hopefully enough potential customers - to your website is the so-called content marketing.

Content marketing is all about knowledge, in the form of entertaining and informative articles that you provide to your visitors for free on your website. On the one hand, articles serve as a confidence-building measure, on the other hand, you save the previously mentioned high PPC click prices and can ideally, in addition, through the content and the thematic focus, i.e. also through the selection and use of certain keywords and words, target your desired target group or desired customers better than with the possibilities in Google Ads, for example.

PR for founders & startups: How can I get started cheaply?

Many founders know the problem: You have spent months or even years developing a new product and are now looking for potential customers.

In this case, we have two products to help founders get off to a good start in self-employment: Firstly, our Media & PR database with over 16,000 German-language media for establishing contacts and sending press releases to draw attention to your new product or company, and secondly, our company database, which allows you to find potential customers for your product or services cost-effectively and in a time-saving manner, while at the same time monitoring the market and thus your competitors.

If you do not want to print and send your postal mailings yourself, simply use our lettershop service. You deliver the content of the mailing in pdf format, we take care of the rest - printing, postage and shipping included.

Because of our fair prices, the unit costs per address are more favorable, thus allowing you to send more mailings, e.g. several thousand, quickly and easily, and thus to gain more new customers.

For more information about our media & PR database or company database, please click here. If you have any questions, please contact us via our contact form or by phone.

Start-up costs - What does it cost to start your own business?

The costs involved in becoming self-employed depend greatly on the type of self-employment. There are some general costs associated with any business, such as the cost of registering a business, business fees, insurance, and possibly a preparatory course. In addition to these costs, there may be other costs depending on the type of business, such as a website, logo, business card printing, furniture and equipment. Since every business is different, it can be difficult to determine exact costs. However, it is safe to assume that on average you should expect to pay around 500 to 2000 euros.

This article is part of our online course, Module: Marketing

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What does advertising on Google cost? What click prices you should expect

There are no fixed click prices for Google Ads ads. The cost depends on several factors, including the quality of your ad, the demand for your keyword, the competition, and the particular location of your target audience. However, in general, click prices for Google Ads ads usually range from 0.50 to 5 Euros per click.

Marketing Budget: Ads vs. Content Creation - What Really Pays Off?

In the B2B sector, e.g. for software, click prices of 5 to 7 € are not unusual. Often, a large number of providers or service providers compete in this not only regionally limited, but nationally or even internationally and vie for the attention of potential customers in the search results.

Apart from the fact that many users nowadays use adblockers, and providers thus do not even come into the focus of prospects, the probability of actually turning "clickers" into customers is very low. The rate that describes the relationship between the number of visitors and purchases in a certain period of time is the so-called conversion rate. Here, rates in the low single-digit percentage range are absolutely common, 1-3% are already quite good values for most online stores.

If it does not succeed, at least the contact details of the potential customer to get, for example, by a newsletter registration, are quickly 5€ or 7€ costs incurred, without the customer would visit the website or the store again with high probability. Because: most of your website visitors will not come back.

It is therefore helpful for B2B providers to record and systematically follow up on any company hosts (IP addresses from a website visitor's company network). Although this is more difficult in times of home office and so decentralized from the private Internet connection called potential customers, there is always the possibility with the right tools to determine which companies have visited your website or your store and thus currently have concrete demand for your products or services.

In order to convince potential customers of yourself and your products and services, it is worth investing in the creation of free content that you provide at regular intervals, e.g. in the blog section of your website. In the course of time you will get more so-called organic search engine traffic and more visibility on the market - without any additional advertising costs. In addition to the use of SEO-relevant terms, consistency, i.e. regular content creation, is crucial. Another measure to get more website visitors is to create a glossary that briefly explains the most important customer- & product-relevant terms. Once created, you will benefit from a higher volume of visitors in the long run.