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News / Blog: #prices

Have a press release written - How expensive is it and what costs should I expect?

12/15/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The cost of a press release depends on a few factors, for example, the size of the project, the number of articles to be edited and the experience of the writer. As a rule, the cost of a press release ranges from 150 to 500 euros, depending on all these factors. It is also possible that professional writing agencies have their own pricing structure, but in general the above prices are common.
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Why the PPC click price in online marketing will ruin you (and what you can do about it)

12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

For years, the click prices for search engine advertising have only known one direction: up. In the B2B sector, PPC costs of 3-7 euros are not uncommon.

The PPC click price can ruin online marketing if it is not managed properly. If the click price is too high, it may be difficult to make a profit and the company may spend more money than it can earn. To reduce the risk that the PPC click price will ruin the online marketing, companies should carefully monitor and adjust the click price.

It is important to keep the click price as low as possible to get a higher return on investment. To do this, you can take a few steps:

1. Use the right keywords. Choose keywords that are relevant to your target audience and that are not too expensive. Also, avoid generic keywords as they sell at higher prices.

2. Test different keywords. Test different keywords to find out which ones work best. Compare the results and adjust the click price accordingly.

3. Optimize your content. Make sure your content is relevant, interesting and engaging. If your content is not engaging, users will not click on your ad.

4. Use targeting options. Use targeting options such as demographics, locations, interests, etc. to better reach your audience.

5. Use automated strategies. Automated strategies can help you optimize click price and return on investment.

By following these steps, you can control the PPC click price on your online marketing campaign and reduce the risk that it will ruin your marketing.

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High Ticket Customers - What Makes High Ticket Sales and Premium Customers So Unbeatable

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

High ticket sales and premium customers account for a large part of the success of companies. High ticket sales describe the sale of high-value products or services at above-average prices. These customers are often more loyal and pay more for the value and experience they receive. They also have higher expectations when it comes to the quality of products and services. These customers are often referred to as premium customers.

Premium customers are usually very selective when it comes to buying products or services. They will research carefully before making a decision and expect a high level of service and quality. Since they are willing to pay more for a product or service, they also expect a better experience and a higher level of satisfaction.

High ticket sales and premium customers are an invaluable asset to companies, as they generate more revenue and ensure a steady income for the company. Since customers are also willing to pay more for a product or service, businesses can customize their offerings to meet their needs and provide them with a better experience. This can help customers stay loyal for a longer period of time.

Another benefit of high ticket sales and premium customers is that businesses can generate more revenue by selling higher value products and services. Since customers are willing to pay more for a product or service, companies can increase their profits and revenue growth.

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Are you looking for current price lists or advertising rates of newspapers? Thanks to linked media data, you save valuable time

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Are you looking for current price lists or advertising prices of newspapers? Thanks to linked media data, you save valuable time and get all the information you need about newspaper ads.

You can access price lists and advertising prices for a wide range of newspapers in Germany, Austria and Switzerland on the websites of the individual publishers and on specialized platforms such as ours.

On the publishers' websites, you will usually find a price list with all advertising prices. For some publishers, you have to register on the site to access the price lists.

On specialized platforms such as Mediamarkt.de and Zeitungsannoncen.de, you can also find price lists and advertising prices for the various newspapers. These sites also offer other useful tools, such as the ability to compare different newspapers and get free advice on ad prices.

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What is a market report?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A market report is a summary of current market conditions for a particular industry or product. It may include information such as prices, supply and demand, competition, and market trends. A market report may also include an analysis of the market environment, market potential, and other factors that affect business decisions. Market reports are often prepared by market research firms, economic research institutes, government agencies, and other groups to help companies make decisions about their investments, marketing strategies, and products.
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