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Cost per lead - These B2B click prices will shock you

11/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Costs per lead differ depending on the industry, target group and advertising format. It's hard to make a general statement because costs can vary widely. In some cases, ads can cost less than one euro per lead, while other campaigns can cost more than 100 euros per lead.

Cost per lead is usually calculated by the ad network or the ad network through which the ad is served. Ads with a target audience that is very specific may have a higher cost per lead. For example, an ad for a highly specialized B2B software that is only used by a certain type of business may cost more than an advertiser offering a more general product.

Cost per lead also depends on the ad format. Ads delivered to a specific page tend to be more expensive than ads served through social media or search engines. In addition, advertising bonuses or discounts can be offered to lower the cost per lead.

In summary, it's hard to give a shocking cost-per-lead figure because it can vary widely depending on the industry, target audience, and ad format.

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Customer acquisition - Why your sales force is the most important element for their success

09/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Customer acquisition is a key element to the success of your business. With a successful sales force, you can increase your sales, generate more leads, and achieve higher customer retention. With effective customer acquisition, you can increase your reach and attract new customers that will help you expand and grow your business.

A strong sales force is not only important for new customers, but also for existing customers. It helps you provide a better customer experience and helps you retain your customers and keep them informed about new products and services. Effective sales also helps you increase your brand awareness and market your products and services.

A professional sales force can also help you reduce your costs. With a professional sales force, you can generate more revenue by making your advertising and marketing more efficient. You can also negotiate better with your customers and increase your sales by setting the right prices.

Sales also helps you improve the way you work. You can streamline your processes and procedures to achieve greater productivity and efficiency. A professional sales force can also help you improve your customer service by responding to and taking care of customer needs.

Sales is an important part of any business, and an effective sales force is central to your company's success. It can help you increase sales, attract new customers, and improve customer retention. With a professional sales force, you can succeed and grow your business.

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Producer Prices July 2023: Prices down 6.0% year-on-year

08/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Producer prices of industrial products registered a year-on-year decline of 6.0% in July 2023, the Federal Statistical Office (Destatis) announced today. However, this development, mainly due to price declines in energy and intermediate goods, raises important questions about the potential implications, especially given the current global inflation related to the ongoing Ukrainian war.

The decline in producer prices last month was largely due to the so-called base effect, which was a result of the sharp increase in prices a year earlier due to geopolitical tensions and the conflict in Ukraine. This development contrasts with recent months, when prices had risen, particularly due to energy and commodity shortages, leading to inflation fears on a global scale.

Energy price declines were particularly striking, with July 2023 energy prices 19.3% lower than a year earlier. This was primarily due to declines in electricity prices, which were down 30.0% across all customer groups. Natural gas and petroleum products also saw significant year-over-year price declines.

However, the current developments also cast a shadow over the general economic concerns arising from persistent inflation. The ongoing geopolitical uncertainties due to the Ukraine war could have a further impact on the global economy and lead to an increase in the inflation rate. At a time when many countries are already struggling with inflation rates of up to 10%, the recent development of producer prices is an important variable that could further aggravate the situation.

It remains to be seen how producer prices will evolve in the coming months and how strong the impact on consumer prices could be. Given the complex interaction between global conflicts, supply and demand in commodity markets, and central bank efforts to control inflation, it is difficult to make an accurate forecast.

The July 2023 producer prices of commercial products reflect a complex economic reality influenced by both geopolitical events and internal economic factors. Given global economic challenges and inflation fears, the coming months will undoubtedly reveal how much these factors will affect consumer prices and, ultimately, economic stability.

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Should you offer your services to test customers at a lower price or for free in order to build up ratings and testimonials?

08/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are pros and cons to offering services at discounted or free rates to build testimonials and reviews.

On the one hand, discounted or free services can attract more potential customers who are willing to try your services and possibly provide positive reviews and testimonials. These reviews and testimonials can then, in turn, help you gain the trust of other potential customers.

On the flip side, however, discounted or free services may also cause customers to not adequately appreciate the quality of your services and thus may be less willing to pay full prices later. In addition, free services may also result in customers taking up your time and resources without adequately compensating you.

If you decide to offer discounted or free services to build reviews and testimonials, make sure you set clear terms and conditions to ensure customers have reasonable expectations and you are still compensated appropriately. In addition, it's important to make sure you treat your customers the same as paying customers to ensure your reviews and testimonials are fair and representative.

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People brands: How to position yourself as a brand

08/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's world, it's more important than ever to position yourself as a brand. Especially for people who are in the public eye, such as artists, influencers or entrepreneurs, it is of great importance to build a strong personal brand. Here are some reasons why person brands are so important:

Differentiate yourself from competitors

A strong person brand helps you stand out from your competitors. There are many people who have similar talents or skills as you. When you build a strong person brand, you can ensure that you stand out from the competition and attract potential customers or fans to you.

Build trust

A strong persona brand can help build trust with your customers or fans. By positioning yourself as a brand, you can clearly communicate your values and beliefs, which will help you connect with your target audience. People buy from people they like and trust.

Add value

A strong personal brand can help increase your value. When you're known as a brand, you increase your chances of being noticed by the public, which can lead to more customers or fans. A strong personal brand can also help you charge higher prices for your services or products.

Career opportunities

A strong person brand can also help you create or expand career opportunities. When you are known as a brand, you increase your chances of being discovered and approached by companies or other influencers. A strong person brand can also help you be seen as an expert in your field.

How do I build a strong personal brand?

Building a strong person brand takes time, patience and hard work. Here are some steps you can take to build your person brand:

Define your goals and values: Think about what goals you want to achieve and what values are important to you. This information should be clearly communicated in your brand.

Create an engaging online presence: A strong online presence is essential to be perceived as a brand. Create a website or blog and use social media to spread your message.

Be authentic: A strong personal brand is based on authenticity. Be honest and open with your customers or fans and stick to your values and beliefs.

Build a community: A strong persona brand requires a loyal fan base. Use social media and other platforms to build a community and connect with your customers or fans.

Provide value: A strong personal brand provides value to its customers or fans. Think about how you can add value to your target audience through your services, products or content. Conclusion

A strong person brand can be of great importance to many people, especially those who are in the public eye. A well-built persona brand can help you stand out from the competition, build trust with customers or fans, and increase value. If you want to build a strong persona brand, you should define your goals and values, create an engaging online presence, be authentic, build a community, and provide value. With hard work, patience and a smart strategy, you can build a successful personal brand.

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