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The best way to approach editors or journalists is by e-mail or a short phone call. Once you have found out about the thematic orientation of your contact person, it is important to check other criteria and work through the checklist points:
If you are not sure whether the person is the right contact person for your issue, you can also send your press release to the editorial e-mail addresses, the so-called news desk, from where the incoming reports are forwarded to the thematically appropriate departments and thus editors and journalists.
The easiest and, above all, most cost-effective way to build up a press distribution list is to start with a list of all media such as newspapers, magazines/magazines, radio and TV stations, and news agencies. Only those who have a good overview of the currently relevant media channels can be sure not to overlook any major players. Google will not help you with this, as the time required to get this market overview from scratch on your own runs into the hundreds of hours.
That's why the Media & PR Database exists. It offers you firstly an excellent overview of the German-speaking media market and secondly represents an efficient research tool for the identification of suitable editorial offices and journalists, in which you can deposit further contact data at any time.
In order to build up a press distribution list that is effective for your company, a number of points must be taken into account. In addition to the thematically and geographically appropriate orientation or the recipient circle, it is necessary to keep the press distribution list up to date and to constantly expand it. Because the more recipients your press releases or news have, the higher the probability of being considered with your story in an article.
Basic should be first the main editorial email addresses, which are supplemented by personal email addresses of thematically suitable journalist:inside and/or Repoerter:inside. Our Media & PR Database 2022 with over 16,000 entries in Germany, Austria and Switzerland is a good basis for this. Your contact database can additionally be expanded with contacts from LinkedIn & Xing, any trade fair appearances or existing media contacts.