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What are acquisition costs?

Acquisition costs are costs incurred in acquiring new customers. They include, among other things, costs for advertising, sales and marketing, but also costs for setting up customer service and support services.

What are marketing measures?

Marketing measures are activities that a company undertakes to make its products or services known, attract customers and generate sales. These include advertising, public relations, social media, content marketing, search engine optimization, e-mail marketing, trade fairs and events.

What is database marketing?

Database marketing is a form of direct marketing in which companies use customer data to create and execute targeted marketing campaigns. It can be used to reward existing customers, attract new customers, or increase sales. Database marketing focuses on gathering information about individual customers and using that data to create targeted and personalized offers. It can also be used to create segmented marketing campaigns that are specifically tailored to the needs of different target groups.

Was ist Affiliate-Marketing?

Affiliate marketing is a form of online advertising in which companies pay a commission to affiliates who make a sales referral for the company. This can be done either by linking a product on a website or by posting advertisements or reviews on the Internet. When a customer purchases a product through the affiliate's link, the affiliate receives a commission.

Whatis account-based marketing?

Account-based marketing (ABM) is a strategy that focuses on highly targeted, personalized marketing campaigns tailored to individual accounts. ABM campaigns are typically aimed at high-value accounts, such as executive decision makers or large clients. Account-based marketing strategies involve coordinated efforts from multiple departments in the organization, such as sales, marketing, and customer success, to ensure a consistent and personalized experience for the target accounts. With ABM, marketers can segment and target accounts based on attributes such as size, industry, location, purchase history, and more.