News / Blog: #pareto

The search for the next lever - Why successful people swear by the Pareto principle

The Pareto Principle - also known as the 80/20 Principle - states that 80 percent of results are due to only 20 percent of efforts. Successful people know that it makes sense to look first for the next lever to reach their goals faster. Instead of investing a lot of energy in things that will yield little success in the long run, they focus on the few things that have a big impact. This process is part of a strategy to get maximum efficiency out of any task.

By implementing the Pareto principle, one can optimize their results while enjoying more free time. This way, you can spend more energy on what you really love - be it a new hobby, a new project or a new job.

The Pareto principle also helps you set priorities. By focusing on the most important tasks and outcomes first, you can spend more time and energy on the less important things.

In addition, the Pareto principle allows for improved communication. Successful people can suddenly break down more complex work assignments and goals into smaller, more manageable task packages that are easier to understand, delegate, and follow through on.

Overall, it can be said that the Pareto Principle is a very effective method for optimizing results. By using the 80/20 principle, successful people can get more out of their work while freeing up more time for other things.

What should startups consider and avoid in their press relations?

1. Create a clear and distinctive message. Avoid overly long and complex texts.

2. Make sure your press releases are state of the art. Use modern media such as videos, photos, graphics, etc.

3. Be proactive and send your press releases to the right media representatives. Create a list of journalists who might be interested in your company.

4. Avoid pushy sales tactics. Also avoid sending your press releases too often.

5. Avoid unprofessional behavior on social media. Be respectful of journalists and be aware that your messages and comments are public.

6. Avoid copying or altering journalistic reports. Rather, use your own words.

7. Avoid one-sided communication. Be open to questions and feedback and answer them promptly.

8. Be an expert in your field and offer authentic and unique insights.

9. Don't be too hesitant to take risks. Try new things and adapt to new trends.

10. Be honest, open and authentic in your communication. Try to build a relationship with your target audiences.

Become a high ticket closer instead of designing your own product?

It is possible to work as a High Ticket Closer without designing your own product. There are many companies that hire High Ticket Closer to sell their products. These companies have already developed the products and need help with marketing. As a High Ticket Closer, you will be paid for your sales talents by helping them sell the company's products. However, you need to know the company's sales techniques and strategies to be successful.

Google Ads for B2B providers: What to consider?

1. Identify your target audience: Before you start creating Google Ads, you need to define your target audience precisely. Identify which customers you want to reach with your product or service and set relevant keywords.

2. Create crisp ads: To reach your target audience, you need to create engaging and meaningful ads. Tailor your copy to your target audience's interest and use keywords that will make your ads rank better.

3. Optimize AdWords campaign: Set up a campaign in AdWords and optimize it regularly. Adjust your keywords, budgets and target groups and analyze the results to improve your ads.

4. Take advantage of other advertising opportunities: Google Ads offer display and video ads in addition to search ads that you can use for your B2B campaign. Also, use other platforms like LinkedIn to reach your target audience.

5. Measure the results: Measure the results of your campaign to determine if it is successful. Track the leads, clicks, sales, and conversions attributed to your ads to determine which ads are successful and where there is room for improvement.

With the right sales arguments - How to convince potential customers who doubt and convert them

1. Convey trust through clear and honest communication. Be very transparent and open about your products and services.

2. Use concrete evidence, such as customer references or data, to convince customers.

3. Emphasize the advantages of your product or service compared to other providers.

4. Create a sense of urgency by asking customers to make a quick decision.

5. Offer your customers additional information, advice or support when needed to build trust.

6. Give your customers a sense that you care about them and offer them the best.

7. Make special offers to your potential customers that are not offered to them everywhere.

8. Create a sense of security by offering a money back guarantee or similar offers.

9. Create a strong brand that allows you to build a strong bond with potential customers.

10. Always be attentive and focus on the needs of your customers to customize your sales arguments.