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How Founder & start-ups get into the media

12/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Founders and startups can get into the media by making an effort to be visible in the public eye. They can share their story on social media and build a strong presence. They can also write in trade magazines, podcasts and blogs to present themselves as experts in their field. They can also reach out to media outlets to cover their ideas and businesses. Networking with journalists and bloggers is also helpful.
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How do I become a press photographer?

11/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
To become a press photographer, you'll need to show a combination of photography skills, journalism training, and a decent portfolio. A photography or journalism degree is a good start, but most press photographers are trained through experience in the industry. Attend advanced photography workshops, sign up for photo contests, and shoot in your spare time. Once you've built up your photography skills and have an extensive portfolio, you can apply to local newspapers and magazines or try to start your own business as a freelance photographer. It's also a good idea to find a networking group for press photographers in your area to see what others in the industry are doing.
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Become a content producer - step by step

11/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Find your field: start by following your areas of interest and find out what kind of content you want to produce. Maybe you're an avid tech lover who wants to share about new products, or maybe you're an art lover who would like to write about art.

2. Start your own blog: A blog is a great way to produce content and reach your audience. Choose a platform that gives you the best options and start your own blog.

3. Use social media: nowadays, social media is an important tool to produce and distribute content. Create your own Facebook page, Twitter account, Instagram account and more to share your content.

4. Build your brand: A strong brand is an essential element to produce and distribute content. Create a logo and a consistent design to establish your brand.

5. Network: attend conferences, networking events and other industry events to build a network and spread your content.

6. Stay creative: Content production requires creativity. Regularly publish new content that is interesting, informative and entertaining.

7. Be Disciplined: Content Production requires discipline and continuity. Be regular and consistent in your content to build and retain an audience.

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Collect PR & Marketing Contact Data in Real Time - Without Googling

09/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There are many ways to collect real-time PR and marketing contact data without having to Google. For example, you can use publicly available databases to obtain contact information. These databases are often provided by public companies and agencies such as the U.S. Patent and Trademark Office (USPTO), the U.S. Department of Commerce (ITA), and the U.S. Department of Economic Affairs (BEA). You can also use various online networks and portals to obtain contact information. Examples include LinkedIn, Facebook, Twitter, and other social networking sites. You can also obtain contact information through business advertisements, conferences and trade shows, trade magazines and newspapers, industry associations, and similar resources.
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Fresh Leads Every Day - How to Generate More Inquiries for Your Business

09/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a landing page: Create a landing page where you encourage prospects to sign up for your offer. This is an important first step in generating leads.

2. Start an email marketing program: an email marketing program is an effective way to get new leads. Use an email marketing program to reach your target audience by sending specific emails and newsletters to them.

3. Use social media: Use social media to generate new leads. Create campaigns on different platforms to attract new prospects.

4. Publish content: Publish relevant content regularly to increase your company's visibility and generate more leads.

5. Run sweepstakes: Sweepstakes are a great way to generate new leads. Create a sweepstakes where prospects have to register for your offer to have a chance to win.

6. Build a network: A strong network is another effective way to generate new leads. Look for people who are active in your industry and make contacts. You can also create different networking groups to reach more people.

7. Advertise on search engines: search engine advertising is an effective way to generate more leads. Create ads that promote your offer and place them on different search engines.

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