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Positioning - How to position yourself as an expert in your niche

03/19/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create unique content: Create good, unique content and share it regularly. Build your own brand by positioning yourself as an expert and creating content with a unique perspective.

2. Publish to multiple media: Publish your content to multiple platforms to reach multiple audiences. Use blogs, social media, podcasts, and videos to expand your audience.

3. Be active: Be active in your niche by participating in discussions, quoting other experts, and sharing your opinion in various forums and social networks.

4. Be visible: Be visible by speaking at conferences, seminars and industry events. Create presentations to demonstrate your expert knowledge and showcase your brand.

5. Networking: make contacts and build relationships with other experts and influencers in your niche. Take every opportunity to showcase your brand and position yourself as an expert.

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Becoming self-employed without equity - What are the options?

02/15/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several options how to start your own business without equity.

1. Credit: Many banks offer loans with which you can finance yourself as a founder. The conditions can vary and proof of creditworthiness may also be required.

2. Business angels: business angels are investors who help entrepreneurs with their start-up. They provide support to the business in the form of financial backing, advice and networking.

3. Crowdfunding: crowdfunding is a way to raise capital through a platform on the internet. It is used to raise money for new products, projects or businesses.

4. Government funding: There are many government funding programs that can help entrepreneurs fund their startup.

5. Business plan competitions: there are many competitions where you can submit a business plan and win cash prizes. If the business plan is convincing, you can also find investors who will give you a hand.

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Build your own business without a big budget

02/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is possible to build your own business without having a large budget to do so. One of the most important things you can do is to use your ideas to create a business model based on your skills and expertise. This includes taking some basic steps such as opening a business account, creating a website, and building a good network.

It is also important to use your skills and knowledge to develop a business model based on your skills. This includes developing a product or service offering that will create demand and developing an effective marketing plan to promote that product or service.

It is also important to invest some time and energy to get the business off the ground. This means turning your ideas into a viable business model by researching concepts, opening a business account, creating a website, and networking.

Finally, it is essential that you have some basic skills in finance, accounting, and marketing. These skills will help you start and grow your business, and they are essential to succeed. If you don't have these skills, you can always read a book about them or take a course to learn them.

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Customer acquisition for agencies - what are the lead sources?

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization (SEO): Optimize your website for search engines so that it shows up higher in search engine results.

2. Paid advertising: Use paid advertising to attract new customers by advertising on paid platforms such as Google Ads, Facebook Ads, and Instagram Ads.

3. Social Media: Create a strong social media profile on various platforms to attract new customers.

4. Content marketing: create quality content and publish it on your website and other relevant platforms to attract new customers.

5. Networking: Build a strong network to identify and contact potential customers.

6. References: Ask your existing clients if they are willing to provide a testimonial for your agency to attract new clients.

7. Events: Attend conferences and trade shows to attract new clients.

8. Direct marketing: send direct emails and advertisements to potential clients to introduce your agency.

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Best Sales Strategies for B2B Vendors & SaaS Software Companies 2023

12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Invest in content marketing: Content marketing is one of the most effective ways to attract new customers, retain existing customers and strengthen your B2B marketing. Create expensive content to reach your market and optimize the content for search engine optimization (SEO).

2. Build a strong network: Networking is an essential part of B2B sales. Build strong relationships with your customers to generate more sales. Go to industry events, attend trade shows, and participate in webinars.

3. Leverage the power of social media: social media is a powerful tool to get your brand known and attract new customers. Build a solid presence on all major social media platforms and take advantage of the opportunities they offer.

4. Use referral marketing: referral marketing is one of the most effective B2B sales strategies. Ask your existing customers to recommend your company and offer them incentives to do so.

5. Appear professional: a professional appearance is crucial to increase your B2B sales. Invest in a professional logo, website and other marketing materials that represent your brand.

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