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Distribution tool or send it yourself? How to get your message into the press

01/10/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

How you get your message out to the press depends entirely on your goals and resources. If you are willing to invest time and money in a professional press release, you could hire a press distribution company to send your press release to relevant media outlets. This is a great way to increase the visibility of your message.

Alternatively, you can send out your press release yourself. This will help you save costs, but it may take longer to get your message to the right media. First, you will need to research the contact information of the relevant media and then send your press release to them via email or regular mail.

A combination of both can also be a good option. You can first try sending your press release yourself and then forward it to a press distribution company if you want more coverage.

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Advised and sold - Why self-proclaimed experts and coaches will run you down

01/05/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many self-proclaimed experts and coaches who try to run people through advice and sales. These individuals often offer a variety of services designed to help people achieve their goals. These services range from financial advice to personal development to career counseling. They promise that their services will help people improve their lives, but it is important to note that many of these "experts" do not have the qualifications or knowledge to actually help.

Experts and coaches are mainly trying to make money by giving advice and selling, rather than giving truly useful information. They may try to get people to buy a product or service they don't really need through a sales pitch. They may also try to get people to spend more money than they actually can to get a particular service or product. This type of "advising" can be harmful, as it does not help people achieve their goals, but instead entices them to pay more than they actually can.

It is therefore important to carefully check if the services from an expert or coach are really useful. One should always do an in-depth research before considering any consultation or sale. Pay attention to the qualifications of the expert and make sure that they have experience and knowledge to really help you achieve your goals. This way, you can ensure that you don't fall victim to a scam.

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License to print money? Earning millions with digital products and high margins

01/04/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It's easier than ever to make millions with high margin digital products. With a license to print money, you can develop and market a digital product or service to increase your earnings. With a digital product, you can make money in a variety of ways, including advertising, sales, and affiliate programs. You can also offer a digital product that generates recurring revenue, such as software subscriptions, consulting services, or online courses. You can also offer content for free and run banner ads or advertisements to earn money. With a license to print money, you can also build your own brand and increase your reach by advertising on social platforms like Facebook and Instagram. You can also market your digital product on different platforms to reach more customers.
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Reserves and growth - Why the first advance tax payment breaks the neck of many founders

01/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When you start a new business, you can quite easily fall into a trap. It's a trap that many founders don't realize, but that can lead them to ruin their business before they even have a real chance to make it a success. The trap is the first upfront tax payment.

From the beginning, you have to pay taxes. Most businesses pay taxes based on their profits, but it's a different story for new businesses. New businesses must prepay taxes before they even make a profit. This means that you will have to raise a significant amount of money to pay your taxes before you even make a profit.

This can be a real problem for founders who do not have sufficient reserves to make these prepayments. If they don't have the necessary reserves, they have no choice but to take out loans to pay the advance tax payments. This, in turn, can cause them to go into debt before they even have a chance to get established and grow.

Therefore, it is important that founders have sufficient reserves to pay the advance tax payments before they make a profit. If you do not have the necessary reserves, you may have to take out loans to pay the advance tax payments. However, this may result in you taking over your business before you make any money.

For this reason, it is important that founders have sufficient reserves to pay the advance tax payments before they even make a profit. If you don't have the necessary reserves, you may have to take out loans to pay the advance tax payments. However, this can cause them to go into debt before they even have a chance to get established and grow. Therefore, it is important that you have sufficient reserves so that you can pay the advance tax payments without jeopardizing your business.

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Press & Public Relations - Everything you need to know

01/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press and public relations is one of the most effective ways to market and present a company, organization or individual. It is an important part of marketing communications and can be done through all media channels, including print, radio, television and social media. It can also help build relationships with potential customers and create a strong public presence.

Press and public relations can be considered a form of referral marketing in some cases, as it aims to reach audiences that may not be directly connected to the company. It is an inexpensive and effective way to market your brand and business without having to spend large sums of money.

A press and public relations campaign can be done in a number of ways. For example, a company can create a press kit that includes information about itself, its products and services, and its mission. The press kit can then be sent to various media organizations to ensure that the message about the company gets out to the public. Another way to conduct press and public relations is by setting up a press release. A press release is a statement directed to media organizations that a company or individual releases to provide information about a special event, product or service.

Another important aspect of press and public relations is setting up social media accounts to maintain a strong presence on various social networks. These accounts can be used to share company news, product information and other important information.

In order to have a successful press and public relations campaign, companies must ensure that they build a strong brand and that their reputation remains intact. A good reputation is critical to how the company presents itself to the public and can help attract potential customers.

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