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Why the PPC click price in online marketing will ruin you (and what you can do about it)

12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

For years, the click prices for search engine advertising have only known one direction: up. In the B2B sector, PPC costs of 3-7 euros are not uncommon.

The PPC click price can ruin online marketing if it is not managed properly. If the click price is too high, it may be difficult to make a profit and the company may spend more money than it can earn. To reduce the risk that the PPC click price will ruin the online marketing, companies should carefully monitor and adjust the click price.

It is important to keep the click price as low as possible to get a higher return on investment. To do this, you can take a few steps:

1. Use the right keywords. Choose keywords that are relevant to your target audience and that are not too expensive. Also, avoid generic keywords as they sell at higher prices.

2. Test different keywords. Test different keywords to find out which ones work best. Compare the results and adjust the click price accordingly.

3. Optimize your content. Make sure your content is relevant, interesting and engaging. If your content is not engaging, users will not click on your ad.

4. Use targeting options. Use targeting options such as demographics, locations, interests, etc. to better reach your audience.

5. Use automated strategies. Automated strategies can help you optimize click price and return on investment.

By following these steps, you can control the PPC click price on your online marketing campaign and reduce the risk that it will ruin your marketing.

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What is venture capital?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Venture capital is a form of financing in which investors put money into a company or project with the expectation that they will take a higher risk but also earn a higher return than other forms of investment. These investments are typically made over a longer period of time, which means they carry more risk than other investments.
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What is crowdfunding?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Crowdfunding is a type of funding where many people donate small amounts of money to a project or business to support it. These donations can be made through an online platform or in a traditional way. Crowdfunding allows people around the world to invest money in a business or project without the need for a traditional bank account or loan. For those who invest money in the project, there is often some sort of consideration, such as a product or service.
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Is Bitcoin a Ponzi scheme?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
No, Bitcoin is not a pyramid scheme. A pyramid scheme is an illegal pyramid scheme in which money is collected from investors by recruiting new investors, who in turn recruit new investors, and so on. Bitcoin is a digital currency that is built and backed by a decentralized network and whose value is determined by supply and demand.
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Do cryptocurrencies have a future?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Yes, cryptocurrencies have a future. Many experts believe that cryptocurrencies will become even more important in the future. Although there are currently still many hurdles to overcome, many believe that cryptocurrencies are the future of money.
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