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What are no-go's in sales?

08/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

No-go's in sales are behaviors or practices that should be avoided because they can have a negative impact on the sales process and customer relationships. Here are some examples of no-go's in sales:

Aggressive Selling: Pressuring or aggressively persuading customers to buy a product or service can lead to negative reactions and damage customer trust:

Aggressive selling can lead to negative reactions and damage customer trust.

Unprofessional appearance: An ill-prepared, unprofessional demeanor can give the impression that you don't care about the customer's needs. This includes inappropriate language, poor choice of dress, or lack of knowledge about one's product or service.

Unprofessional appearance.

Inadequate product knowledge: Customers expect salespeople to have extensive knowledge about the products or services they offer. If sales staff cannot provide sufficient information or make false statements, this creates uncertainty and can lead to rejection.

Inadequate knowledge of the product or service offered.

Unreliability: Failure to meet commitments or deadlines, late deliveries or lack of communication with customers are no-go's in sales. Reliability is an important factor in building trust and long-term customer relationships.

Missing customer focus: a sales representative should be responsive to the customer's needs and requirements and provide customized solutions. If the focus is only on selling and there is no real customer focus, this will frustrate the customer and lead to rejection.

Poor communication: clear and effective communication is critical in sales. If a salesperson has difficulty articulating their thoughts clearly, listens poorly, or does not adequately address a customer's questions or concerns, it can lead to misunderstandings and affect trust.

These are the no-go's.

These no-go's should be avoided in order to succeed in sales and build good customer relationships. Instead, salespeople should focus on professionalism, customer orientation, reliability and clear communication.

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How do you find skilled workers these days?

08/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Searching for professionals these days can be challenging, but there are several ways to find potential candidates. Here are some common methods:

Online job postings: Post your job openings on job portals, career websites or social media. Many professionals are actively looking for jobs online.

Professional networks: use platforms like LinkedIn to actively search for and connect with professionals. LinkedIn offers specific features for recruiting.

Recruiters.

Recruitment agencies: work with recruitment agencies that specialize in recruiting professionals. These agencies often have access to a pool of qualified candidates.

Recruiters.

Employee referrals: Ask your current employees to recommend potential professionals from their network. Employees often know qualified individuals who are looking for new opportunities.

Current employees often know qualified individuals who are looking for new opportunities.

Career fairs and job fairs: Attend industry events to connect directly with potential candidates. Trade shows provide an opportunity to introduce yourself in person and answer questions.

Universities and colleges: partner with educational institutions to find graduates or students with the skills you need. Internship and apprenticeship programs can also be a way to identify potential professionals early on.

Social media: Use platforms such as LinkedIn, Facebook or Twitter to share your job openings and reach out to potential applicants. Social media groups and forums that focus on your industry or specific areas of expertise can also be useful.

Social Media.

Company website: Make sure your company website has current job openings and information on how to apply. Many professionals specifically search for career opportunities on company websites.

Make sure your company website contains current job openings and information on how to apply.

It can also be helpful to build an attractive employer image to attract professionals. This includes aspects such as competitive salaries, good working conditions, development opportunities, and a positive working environment.

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The importance of PR and press releases for companies in attracting qualified applicants

07/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's highly competitive business environment, qualified employees are key to a company's success. Companies face the challenge of attracting talented and committed candidates to ensure their growth and competitiveness. In this context, it is clear that public relations (PR) and press releases play a crucial role in attracting qualified applicants. In the following article, we highlight the reasons why PR and press releases are essential for companies today to attract top-notch talent.

Strengthening the employer brand: A solid PR strategy allows companies to positively shape and publicize their employer brand. Press releases about awards, innovations, social commitment, and positive developments within the company give potential applicants:inside the impression of an attractive working environment. A strong employer brand attracts talent looking for companies that share their values and offer long-term career opportunities.

Increased visibility: Press releases reach not only applicants:inside who are actively looking for jobs, but also passive candidates:inside who may not be actively looking for new opportunities. By publishing relevant and interesting information about the company, visibility and awareness is increased, resulting in potential candidate:s becoming aware of the company.

Building trust: An effective PR strategy helps to gain the trust of potential Bewerber:innen. Through regular press releases about corporate culture, employee development and employee success stories, the company conveys transparency and credibility. This strengthens applicants' trust in the company and makes it more attractive for them to apply.

Targeting: The targeted distribution of press releases enables companies to address their target groups in a targeted manner. By selecting suitable media channels and platforms, companies can address their messages directly to professionals in relevant industries and occupational fields. In this way, they increase the likelihood that qualified applicants:inside will become aware of their job offers.

Differentiating from competitors: In a market where many companies offer similar products and services, a targeted PR strategy can make a difference. Companies that communicate their strengths, successes, and vision for the future through press releases stand out from their competitors and attract applicants who are drawn to the company's culture and career prospects.

Conclusion: In today's environment, it is essential for companies to use a strategic PR strategy and press release issuance to attract qualified Bewerber:innen. A strong employer brand, increased visibility, trust building, targeted audience outreach and differentiation from competitors are some of the key benefits that PR and press releases can provide. By communicating their strengths and successes, companies can attract top-notch talent that will contribute to their long-term growth and success.

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All editorial addresses at a glance. Send press release now!

07/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital era, press releases are an important part of corporate communications. They serve as a tool to make relevant news, products or events accessible to a broad public. But how do you effectively reach the right editorial offices and journalists? The answer is: through a well-structured and comprehensive PR database with editorial addresses.

A PR database is a powerful tool for companies, PR agencies and organizations that want to spread their messages in a targeted and audience-oriented way. Here are some of the top reasons why such a database is essential:

Efficient communication: a PR database brings together a wealth of information about editorial offices, journalists and media houses. This allows companies to target their press releases out to those who are most interested. PR staff no longer have to laboriously search for the contact details of each journalist individually, but can focus on creating relevant content.

Time Savings: Time is extremely precious in the world of PR and media. With a well-maintained PR database, PR professionals can quickly and efficiently find the right contacts and send out their press releases at lightning speed. This allows them to focus on other important tasks and avoid the stress of unnecessary research.

Target group-specific addressing: One of the basic rules of PR is: The target group must be addressed correctly. A PR database makes it possible to segment journalists and editors according to areas of interest, industries or geographical regions. This allows press releases to be tailored and adapted to the needs of the recipients.

Actuality and accuracy: A high-quality PR database is constantly updated and verified. This ensures that the information it contains is always up to date and corresponds to actual contact addresses. Journalists occasionally change jobs, and editorial teams change their contact information - an up-to-date database prevents miscommunications.

Expand media contacts: with a PR database, companies have access to an extensive network of media contacts. This enables them to expand their reach and increase their visibility in the media. New relationships can be established with relevant journalists and editors to increase the chances of publication.

Evaluation and analysis: a PR database can also be used to evaluate the effectiveness of press releases. By tracking the response and coverage to their releases, companies can optimize their PR strategy and improve future campaigns.

Conclusion: A well-maintained PR database with editorial addresses is an indispensable tool for successful PR work. It offers efficient and targeted communication, saves time and resources, and enables precise addressing of the target group. With its help, companies can expand their media contacts and increase the effectiveness of their press releases. Investing in a high-quality PR database pays off in the long term and strengthens the company's positioning in the public eye.

So, what are you waiting for? Take advantage of a comprehensive PR database and send your next press release to the right recipients to increase your company's visibility and reach your audience!

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What is Automated Reporting?

07/17/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Automated reporting refers to the process of generating and delivering reports automatically, without the need for manual intervention. It involves using software tools or systems to collect, analyze, and present data in a structured format, typically in the form of charts, graphs, tables, or narratives.

Here are some key characteristics and benefits of automated reporting:

Data collection: Automated reporting systems can retrieve data from various sources such as databases, spreadsheets, web analytics tools, and other software applications. This eliminates the need for manual data entry and ensures accuracy and consistency in reporting.

Data analysis: Automated reporting tools can perform calculations, aggregations, and other data manipulations to derive meaningful insights. They can apply predefined formulas, statistical methods, or machine learning algorithms to analyze data and generate relevant metrics and KPIs.

Report generation: Once the data is collected and analyzed, automated reporting systems can generate reports in a variety of formats, including PDF, Excel, PowerPoint, or web-based dashboards. These reports can be customized to meet specific requirements and can include visualizations, summaries, and detailed analysis.

Scheduling and delivery: Automated reporting allows users to schedule the generation and delivery of reports at regular intervals, such as daily, weekly, or monthly. Reports can be sent via email, shared on a file server, or published on a web portal. This ensures timely and consistent distribution of information to stakeholders.

Time and cost savings: By automating the reporting process, organizations can save significant time and resources that would otherwise be spent on manual data collection, analysis, and report creation. This enables employees to focus on higher-value tasks, such as interpreting the data and making informed decisions.

Accuracy and consistency: Automated reporting reduces the risk of human error in data entry and calculations, ensuring accuracy and consistency in reporting. It eliminates the potential for inconsistencies that can occur when different individuals manually compile and present data.

Scalability: Automated reporting systems can handle large volumes of data and accommodate complex reporting requirements. They can integrate with multiple data sources and scale to meet the growing reporting needs of organizations as they expand.

Overall, automated reporting streamlines the reporting process, improves efficiency, enhances data-driven decision-making, and enables organizations to gain actionable insights from their data more effectively.

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