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How do you become a press photographer at the german press agency (dpa)?

09/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To become a press photographer at Deutsche Presse-Agentur (dpa), you usually need to take a number of steps to increase your chances. Here are some basic steps that can help you:

Education and experience in photography:First of all, you should have a solid education in photography. A degree in photography or training at a photography school can be beneficial. You should continuously develop your skills and knowledge in photography by regularly taking photographs and improving your photos.

Build a portfolio: put together an impressive portfolio of your best work. This portfolio should showcase your ability to shoot relevant and interesting images that are suitable for journalism and reporting.

Internships and Experience: It is important to gain practical experience in the media industry and photojournalism. You can intern at regional newspapers, magazines, or online news portals, or work as a freelance photographer to gain hands-on experience and build your network.

Journalistic skills: As a press photographer, you should also develop journalistic skills. This means learning to tell stories visually and understanding the significance of the events you photograph. A background in journalism or journalism training can help you do this.

Make contacts: It's important to build contacts in the industry, especially with dpa staff. Attend industry events to meet other journalists and photographers and to network.

Apply to dpa: If you have gained enough experience and your portfolio is impressive, you can apply directly to dpa. The dpa has a careers page on its website where job openings are posted. Check this page regularly and apply for posted positions that match your skills and experience.

Flexibility and Commitment: The workday as a press photographer can often be unpredictable and hectic. Be prepared to work flexibly and be committed to important events or current issues.

It is important to emphasize that competition in this field can be high. It takes a lot of dedication, hard work, and a willingness to continually improve to be successful as a press photographer at dpa or other reputable media companies.

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What is a solopreneur?

09/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A "solopreneur" is a person who starts and runs his or her own business, usually alone, without a partner or employees. The term is made up of the words "solo" (alone) and "entrepreneur" (business owner). Solopreneurs are usually responsible for all aspects of their business, including product development, customer support, accounting, and marketing.

Solopreneurs can work in a variety of industries, from freelance writers and graphic designers to consultants and online marketers. They are often characterized by their independence and self-reliance. Since they usually do not have employees, they have full control over their business decisions and workflow.

It's important to note that the term "solopreneur" does not necessarily mean that the person is running their business solo. They may still use service providers, freelancers or outside resources to complete certain tasks or support projects. The main difference is that the solopreneur usually has primary responsibility for the business and does not have a permanent staff.

Solopreneurs often rely on their skills, expertise, and ability to self-promote to be successful, as they are usually the main driver of their business.

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More content and substance: How to create high-quality content for your website and social media channels quickly, easily and cheaply

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The digital landscape has changed dramatically in recent years, and high-quality content has become a critical element in building and sustaining online presence. Whether for corporate websites or social media channels, content is the fuel that drives online marketing. But how can you create high-quality content quickly, easily and cost-effectively?

1. The Art of Planning

The first step toward high-quality content is thoughtful planning. Set clear goals: What do you want to achieve with your content? Who is your target audience? What message do you want to convey? A well-thought-out strategy will not only help you stay focused, but also produce imaginative and relevant content.

2. Leverage existing resources

Often, valuable resources that could serve as content already lie dormant in the depths of your company or organization. Employee expertise, internal training, case studies or even customer feedback can serve as a source of inspiration. By reusing existing information, you not only save time, but also rely on authentic and credible content.

3. Variety of formats

Your content doesn't always have to consist of pure text. Use different formats to get your message across. Infographics, videos, podcasts, interactive graphics, or even live streams can engage your audience in a variety of ways. Tools and platforms such as Canva, Adobe Spark, and even smartphone apps allow you to create engaging visual content without the need to hire expensive design agencies.

4. Incorporate user-generated content

Your customers and followers can be a rich source of content. Go for user-generated content by sharing customer reviews, pictures of users or their testimonials. Not only does this engage with your community, but it also creates an authentic connection with your customers.

5. Use outsourcing and freelancers

If your resources are limited, don't be afraid to enlist outside help. Freelancers and content writers can deliver high-quality custom content without you having to hire an entire team. Platforms like Upwork or Freelancer allow you to find the right expert for your needs.

6. Curate and share content

Content creation doesn't always mean starting from scratch. The art of curation, collecting and sharing relevant content from other sources, can be just as valuable. Share articles, news or opinion from your industry and add your own value by contextualizing and commenting.

7. Continuity and Consistency

High-quality content is not a one-time project, but a continuous process. Make sure you produce and share new content regularly. Consistency is key to engaging your audience and building a loyal following

In today's digital era, high-quality content is the glue that connects brands and organizations with their audiences. By taking these tips to heart - from strategic planning to consistent execution - you can create high-quality content that strengthens your online presence without blowing your budget.

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What is the cost of a limited liability company?

09/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The costs of setting up and running a limited liability company (GmbH) can vary depending on the country, legislation and individual conditions. Here are some of the typical cost items that may be incurred in the formation and operation of a limited liability company:

Formation costs:

Notary fees:

The formation of a GmbH requires the notarization of the articles of association by a notary public. The costs for this service can vary depending on the country and the capital of the GmbH. Registration costs:

The GmbH must be registered in the commercial register, which may involve fees.

Stock capital:

A GmbH requires a minimum share capital, which may vary depending on the country. In Germany, for example, the minimum share capital is 25,000 euros.

Advisory fees:

It may be advisable to seek legal and tax advice to ensure that the GmbH is properly formed and managed. These consulting costs vary depending on the service provider. Office expenses:

Rent for business premises, office equipment, ongoing operating costs, etc.

Personnel costs:

Salaries and social security contributions for employees, if applicable.

Taxes and duties:

The limited liability company is subject to various taxes such as corporate income tax, business tax and sales tax, depending on its activities and income.

Bookkeeping and accounting costs:

Costs for bookkeeping, financial statements and possibly the services of a tax advisor. Insurances:

Depending on the type of business, various insurances may be necessary, e.g. liability insurance, business interruption insurance, etc.

Other costs:

Marketing and advertising, royalties, patent costs (if applicable), and other operating expenses. It is important to note that the exact costs will depend on several factors, including the country in which the limited liability company is incorporated, the specific industry in which it operates, the number of employees, and the individual business situation. It is recommended to seek professional advice to obtain accurate information on the costs of establishing and operating a limited liability company in your region.

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Where can I get a press card in Switzerland?

09/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In Switzerland, journalists can usually obtain a press card from a variety of sources. Here are some of the main sources where you can apply for a press card:

Swiss Federation of Journalists (SJV): The Swiss Federation of Journalists is one of the main places for journalists to apply for a press card in Switzerland. As a rule, you must be a member of the SJV to use this service. The SJV offers members assistance with the application process and issues the press card.

Your employer or media organization: If you work for an established media organization in Switzerland, you can also contact your employer directly, as many media organizations handle the issuance of press cards for their employees.

Swiss Press Council: The Swiss Press Council is an independent self-regulatory organization for the press in Switzerland. They advocate for journalistic ethics and standards and issue a press card for members.

Association of Foreign Correspondents in Switzerland (ACOS): The ACOS is an association of foreign correspondents and journalists in Switzerland. It offers assistance in applying for press cards for foreign media representatives.

The exact requirements and conditions for issuing a press card can vary from organization to organization. In most cases, you must be able to prove that you are a journalist, for example by providing samples of your work or other documents. Membership in a journalist association such as the SJV can make the process easier, as these organizations often provide the necessary proof and support. It is advisable to contact the respective body to which you wish to apply for the press card directly for detailed information and instructions on how to apply.

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