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Objection handling is an important step in convincing potential clients that the B2B agency's services add value and meet their needs. Here are some tips on how to rebut objections in a phone call or email:
Listen: Actively listen and make sure you fully understand the objection before responding. Be sure to clearly and concisely repeat the customer's objection to ensure that you have understood it correctly.
Demonstrate understanding: Show understanding of the customer's concerns and confirm that you understand his or her perspective.
Highlight benefits: make sure you clearly communicate the benefits of your services and how they meet the customer's needs. Make sure you also share specific examples or success stories that illustrate the benefits of your services. Make sure you share specific examples or success stories that illustrate the benefits of your services.
Provide answers: provide clear and concise answers to the customer's questions and concerns. If you don't have all the answers immediately, commit to researching them and providing them within a reasonable timeframe.
Provide alternatives: Offer alternatives to meet the customer's needs if your services are not exactly what they are looking for. For example, if you don't offer a service, you can recommend other companies or resources that can better meet his needs.
Build Trust: Build trust by providing clear, concise and honest answers to the customer's concerns. Make sure you meet the customer's expectations and give them a positive impression of your business.
Follow-up: Make sure you follow up after the conversation or email communication to ensure you have fully debunked any concerns the customer may have and to ensure they have the information they need to make an informed decision.
By actively listening, understanding, communicating clearly, and following up, you can convince potential clients that your B2B agency services will meet their needs and add value.
A press release is an important tool for attracting the interest of journalists and editors and for reaching a wide audience. A well-written press release can raise a company's profile, announce a new product or promote an important event. Below are steps to help you write a successful press release that can get into the press:
Step 1: Define target audience and message
Before you start writing, be clear about your target audience and message. Think about who your target audience is and what kind of message you want to convey. If you're announcing a new product line, your audience should be consumers and industry professionals. If you are making an important announcement, your audience may consist of the media and the public. It's important to make your message clear and concise.
Step 2: Choose writing style and format
Your press release should be written in a clear, simple style and focus on the most important information. Avoid jargon and use short sentences and paragraphs. Start with a strong headline that grabs readers' attention and put the most important information at the beginning of the text. Use a standardized format consisting of a headline, sub-title, introductory text, body text, and contact information.
Step 3: Refine your message
In your main text, you should describe your message in more detail and highlight important facts, figures, and details. However, avoid going too deep into details as you might lose your readers' attention. Focus on the most important points and make sure you present your message in an understandable and interesting way.
Step 4: Check facts
Before you publish your press release, make sure all the facts are correct. Check all the numbers, dates and facts and make sure you are not spreading false information. It is also important that you correctly spell the names and titles of all people mentioned in the press release.
Step 5: Headline and image selection
Your headline should be short, concise and meaningful. It should pique the reader's interest and encourage them to read the text. Also use appealing images or graphics to support and enhance your press release.
Step 6: Dissemination
Once you have written your press release, you need to distribute it to relevant media and journalists. There are several ways to do this, such as using press portals, contacting relevant journalists, or publishing directly on your own website.
One way to distribute your press release is to use press portals. These provide a platform where companies can publish their press releases and journalists and media can access them. These include, for example, press portals such as PR Newswire, Mynewsdesk or PresseBox. These portals allow you to send your press release to a large number of journalists and increase your reach.
Another option is to contact relevant journalists or editors. For this, you should create a list of journalists who might be of interest to your target group. You can research these via social networks such as LinkedIn or Twitter, for example. Make sure you only contact journalists who might actually be interested in your topic to avoid being perceived as spam.
You can also publish your press release directly on your own website. For this, you should set up a dedicated section on your website where you publish all your press releases. This way, interested parties, including potential customers, can easily find your latest news and announcements.
Step 7: Follow-up
It's important to keep track of the contacts you've reached with your press release. Think about how you can continue to keep your contacts in the loop to maintain interest in your company or organization. For example, you can start an email campaign to keep your contacts informed of future developments.
Conclusion
A well-written press release can help generate interest from journalists and editors and reach a wide audience. It's important to define your target audience and message accurately in advance and focus on the most important information. By using a clear writing style, appealing images and graphics, and fact checking, you can create a successful press release. By using press portals, contacting relevant journalists or publishing on your own website, you can increase your reach and spread your message in a targeted way.
A press service (also called a press agency) is a company or organization that collects, processes and distributes news and information. Press services work as an intermediary between news sources and the media (such as newspapers, magazines, television, radio, online media, etc.), providing news and background information to journalists.
Press services source and produce news on various topics such as politics, business, culture, sports and other areas. They then publish these news items on their own platforms or distribute them to various media houses. The main purpose of press services is to provide effective and fast information transmission to ensure that relevant news and information reaches the media and audience quickly and reliably.
Some of the best-known press services are the Associated Press (AP), Reuters, Agence France-Presse (AFP) and dpa.