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Why advertising on Google 2023 (no longer) works

07/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It's hard to say whether advertising on Google will work more or less in 2023 than it does today. Google is constantly making changes to improve the user experience and increase the adoption and effectiveness of ads. If Google maintains its commitment to advertising in the coming years and continues to improve the technology, advertising on Google 2023 may be much more effective. However, it is also possible that other advertising technologies, such as social media ads and mobile ads, will overtake advertising on Google and reduce efficiency.
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The Sky is the Limit - How to successfully scale your business

07/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
This book provides a comprehensive and practical guide on how to successfully scale your own small business. It contains a number of different strategies on how to build and design your business to grow sustainably and become increasingly successful. Topics covered include: developing a scaling strategy, finding the right business culture, implementing processes and systems, leveraging technology and social media, developing an effective marketing plan, and much more. In addition, the psychological side of entrepreneurship will also be addressed. Useful tips and tricks for dealing with the challenges of entrepreneurship are also provided. At the end of the book, the most important points are summarized again and some more useful resources for further research are presented.
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Shortage of skilled workers: Are you having problems recruiting applicants or employees?

07/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many companies are currently having massive problems finding suitable applicants for training positions or vacancies. In some cases, not even a handful of applicants can be found in the conventional way.

Are you already active where your potential applicants are?

With our applicant & employee recruitment funnels, we search for suitable applicants where they are: In social media such as Instagram, Tiktok, Facebook and Twitter as well as the business networks Xing & LinkedIn.

You define who you are looking for, when and where - we take care of the rest. From ad planning to placing and optimizing the ads.

Frequently sought skilled workers are, for example, nurses, craftsmen, programmers, truck drivers.

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06/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Are you looking for an inexpensive way to acquire current editorial addresses for your press releases? Our Media & PR Database 2022 is the inexpensive alternative to expensive PR software in German-speaking countries to quickly get a comprehensive overview of the media landscape. Forget weeks of research and benefit from a constantly expanding coverage and data.

Included media outlets in total: 15,982 media in DACH (thereof 12,202 in Germany) with the following types:

- 326 Blog, thereof 305 in Germany

- 242 Forum / Community, thereof 214 in Germany

- 5,291 Scientific Journal, thereof 3,840 in Germany

- 5,344 Magazine, thereof 4,066 in Germany

- 1,849 Newspaper / Online Newspaper, thereof 1,472 in Germany

- 80 Podcast, thereof 59 in Germany

- 44 News Agency / Press Portal, thereof 36 in Germany

- 1,784 Publisher, thereof 1,427 in Germany

- 599 Radio Station, thereof 447 in Germany

- 242 TV Station, thereof 174 in Germany

- 181 Web Portal, thereof 162 in Germany

In addition, direct links to the media data are already included for over 3,500 media.

We currently offer access to editorial data starting at €379. You can find all information on scope and functions of our Media- & PR Database 2022 can be found here.


Do you have questions/comments/suggestions? Please use our contact form

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06/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

We have expanded our range of services to include PR & public relations and web design & graphics:

In cooperation we now offer services in the field of PR & public relations, such as PR consulting, press and media relations, corporate communications, editing, final editing, proofreading, content produktion & text production.

From the analysis of the actual situation to the development of individual communication strategies and concepts including the planning and realization of communication measures to the establishment, mediation and maintenance of contacts, we help you to achieve more visibility and reach.

In the area of graphic & web design you can benefit from the talent and expertise of experienced web designers and graphic artists - whether it is web design of a corporate website, a website relaunch, web development based on our self-developed content management system or CMS such as Typo3, WordPress, jimdo, joomla, etc.. Our experts are also available for the production of infographics and logo design.

You need high-quality press photos, company photos or aerial photos, e.g. of your company headquarters?

In cooperation with nationwide partners, we offer you in the future, in addition to drone shots, the production of explanatory films, image films and the production & editing of web videos, e.g. for YouTube or employee or applicant recruitment funnels.

Inquire now!


Do you have questions/comments/suggestions? Please use our contact form

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Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

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