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Who doesn't know you, the free press portals on which companies can publish their press releases free of charge? Which was 20 years ago a quite feasible way, in order to generate medium interest, disappeared in the course of the time however in the Bedeutungslosigkeit, because: Hardly any editors or journalists still inform themselves on such platforms.
The best way is and remains direct contact with the editorial offices. Only in this way can you be sure that your news will be read and, if necessary, further processed.
With our media & PR database, we offer you a comprehensive overview of the German-language media landscape at an affordable price.
The best way to approach editors or journalists is by e-mail or a short phone call. Once you have found out about the thematic orientation of your contact person, it is important to check other criteria and work through the checklist points:
If you are not sure whether the person is the right contact person for your issue, you can also send your press release to the editorial e-mail addresses, the so-called news desk, from where the incoming reports are forwarded to the thematically appropriate departments and thus editors and journalists.