News / Blog: #media-pr-database

How do you get into the media?

Getting into the media is sometimes easier said than done. There are several ways to be present in the media. First, consider what kind of media you're aiming for. Do you want to be a television star, radio host, or blogger, or do you want to publish as a writer or journalist? Once you decide which medium suits you best, you can pick a plan to get there.

For those who want to publish in television or radio, that often means getting some experience at a local station and then scaling up by reaching out to a larger station.

Pitching to journalists the right way - How to hit the mark with your press releases

1. Target your press releases to the right audience: Write them to journalists covering topics relevant to your message.

2. Summarize your message clearly and concisely: Write succinctly what the key message of your press release is.

3. Explain why your news is important and how it will impact readers: explain why your news is a good topic for coverage.

4. Include other relevant information: include facts, figures or related links that support the journalism.

5. Make your press releases discoverable: Have them accessible to journalists by sending them to press portals, social media and similar channels.

6. Track the success of your press releases: Use tracking tools to track the response to your news to see what works and what doesn't.

Free press portals - What good are they really?

Free press portals can be a great way to get a press release out there, but it's important to know that the results may not always have the desired outcome. Most free press portals are not as busy as paid or professional press portals, which means the results will not be as strong. However, it can be an effective way to cover a company, product or event, and it can help reach a small but focused group of readers. It is important to note that there are no guarantees that a press release on a free press portal will be successful, but it is a cost savings that can be considered.

The only online editorial directory you really need - How to get your press release into editorial offices

How to get your press release into editorial offices

1. Research targeted publications: Before you send a press release to an editorial office, it’s important to make sure the publication you’re targeting is the right fit for your story. Research the publication’s content to ensure it covers topics related to your story.

2. Find contact information: Once you’ve confirmed the publication is a good fit, you’ll need to find the contact information of the editorial staff. The best way to do this is to look for the publication’s contact page or contact information listed on their website.

3. Write a compelling subject line: When you send a press release to an editorial office, the subject line should be concise and compelling. It should be informative, but also capture the reader’s attention.

4. Craft a personal message: Along with the press release, include a personal message that explains why the story is relevant to their publication. Make sure to address the editor by name and include any other relevant information.

5. Follow up: It’s important to follow up with the editorial office after you’ve sent them a press release. This will help ensure your press release is seen and it may also increase the chances

Have a press release written - How expensive is it and what costs should I expect?

The cost of a press release depends on a few factors, for example, the size of the project, the number of articles to be edited and the experience of the writer. As a rule, the cost of a press release ranges from 150 to 500 euros, depending on all these factors. It is also possible that professional writing agencies have their own pricing structure, but in general the above prices are common.