News / Blog: #media-pr-database

How should a press release be structured?

A press release should generally be structured in the following sections:

1. Headline: This is where the most important message should be briefly and succinctly summarized.

2. First paragraph: Here the core message of the press release should be formulated in one or two sentences.

3. Body: Here, details about the content of the press release can be listed. In addition, information about the company, product or service should also be included.

4. Conclusion

Contact details for queries can be listed here.

5. Conclusion: A sentence or quote can be included here to summarize the content.

PR software vs. press portals - what is the difference and which ones are available?

The main difference between PR software and press portals is that PR software is a tool that helps companies, agencies and other organizations optimize and manage their online and offline PR activities. It can help target messages to the right people, manage campaigns, publish and track messages, and create comprehensive reports.

Press portals, on the other hand, are websites specifically designed for press release publishing, where companies, organizations, and other groups can publish and distribute their news. There are many different press portals, some of which offer more features than others, but all of which offer basic functions such as press release publishing, distribution, and tracking.

What does a PR agency do?

A PR agency is a consulting firm that helps companies and organizations communicate with their target audience. PR agencies help clients develop campaigns and strategies to achieve their goals. They can also help with content development, press release creation, and information dissemination. Other services include developing corporate identity programs, assisting with new product launches, devising marketing campaigns, and advising on crisis management and reputation management.

Tips for your press release

1. Use a catchy and interesting title to attract your readers' attention.

2. Stick to the classic structuring principles by using introductory and conclusion sentences.

3. Avoid empty phrases and be precise in your statements.

4. Use short, clear sentences to avoid making your readers slog through long paragraphs.

5. Provide your readers with relevant information and facts instead of just promotional statements.

6. Don't forget to include your contact details to allow interested parties to get in touch with you.

7. Make sure you use correct spelling and grammar.

8. Check your press release several times for correctness before publishing.

9. Use images or videos that add a visual component to your press release.

10. Don't forget to share your press release on social media to reach more readers.

Getting your message into the media - Paid articles vs. real relevance

Paid articles have the potential to get your message into the media, but if you really want it to gain real relevance, you need to build real relationships with the media. Build a list of trade journalists in your niche and reach out to them directly to let them know about your message. If you have a powerful story that interests them, you can convince them to write about it. Paid articles are a quick way to get your message out, but it's better to take the time to achieve true relevance and resonance in the long run.