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How do I issue a press release?

02/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. First you have to decide if you want to send your press release directly to an editorial office or if you want to publish it via a press portal or a press release service.

2. Now you have to find the right addressees for your press release. It is important that you make an effort to reach those editorial offices that specialize in your industry.

3. Once you have found the right addressees, you need to think about what you want to write in the press release. It is common to mention the name of the company and the reason for the press release in the first line.

After that, there is a brief overview of the subject of the press release. Here you should try to make the content as concise and interesting as possible.

5. After that, write the exact content of the press release, i.e. all details about the topic and why it is interesting.

6. At the end, you need to add contact details and other information that will help journalists to ask more questions and/or request more information.

7. At last you have to send the press release to the editors.

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How do I get into the media?

02/15/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There are many ways to get into the media. First, evaluate your skills and experience and consider which media outlets will best showcase you. Then, try to connect with editors and producers to showcase your skills. It may be helpful to create a professional portfolio or website to market your profile. Another way to get media exposure is to build a presence on social networks like Twitter or Facebook. Finally, you can also write in professional journals or online publications to raise your profile.
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Writing to editors - the right way to do it

02/14/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Start your cover letter with a personal salutation. Briefly state why you are writing to the editor.

Dear Editor,

I am writing to present my idea for an article.

2.

Describe briefly and concisely what kind of article it should be and why you are suitable for it.

I would like to write an article about current developments in the technology industry. As an experienced technology journalist, I am well-informed on the subject and can provide you with an informative yet entertaining article.

3. conclude your cover letter with a brief summary of your motivation and a request for feedback.

I am very motivated to participate in the project and hope that my idea will be of interest to your editorial staff. I look forward to hearing back from you.

Thank you and best regards

[Your name]

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The press release - tips, examples & sample press release

02/07/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release is an important tool for sending a message to a broad public. The press release aims to arouse the interest of media representatives and generate broad public attention. Press releases are usually short and informative and contain information about a company, event, product or topic.

Tips for writing a press release:

1. Choose a topic of interest: Choose a topic that will appeal to a wide audience and has the potential to receive a lot of media attention.

2. Use a clear and concise headline: The headline should grab the reader's attention and summarize the content of your press release.

3. Write an interesting and informative text: Write an informative and interesting text that contains the most important information and facts. Make sure that your press release is easy to understand and reader-friendly.

4. Use the right language when writing the press release: Avoid being overly promotional or too informal. Use neutral, professional language.

5. Use an appealing layout: use clear and appealing formats to make your press release appealing. Avoid cluttering the press release.

6. Include contact information: add your contact information at the end of your press release so journalists and media representatives can contact you.

Example press release:

[Company name] releases new product

[Company name] is pleased to introduce the new product [product name]. The product offers a unique combination of [product description].

The [product name] product is a unique solution designed specifically for [target audience]. With [product name], users can [benefits of the product].

[Company Name] has posted a variety of information and resources about [Product Name] on its [Website], including [Product Details]. Additional information can also be requested directly from [contact person].

[Company Name] is pleased to offer a unique solution that will help [Target Audience] achieve their goals.

Sample Press Release:

[company name] is celebrating [anniversary].

[Company name] is celebrating its [anniversary/anniversary] today [date]. Since [year], the company has provided [services/products] to serve [customers/market]. Since then, [company name] has become a major player in the industry.

Over the years, [company name] has achieved many successes, including [achievements]. The company offers its customers a unique combination of [services/products] and strives to continuously improve its services.

[Company Name] would like to celebrate the [anniversary/anniversary] by offering a [special offer/discount] to its customers. This offer is valid for a limited time and can be accessed on [website].

[Company Name] is pleased to celebrate the [anniversary/anniversary] and thanks its customers for their loyalty and support.

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How do I write a good press release?

02/06/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start with a meaningful title.

2. Give a brief summary of the topic, including the place and time.

3. Explain the details of the event.

4. Include relevant details such as important people, companies, products, etc.

5. Mention the value of the event to the public.

6. Include contact information if more information is needed.

7. Include a quotable quote from an expert or important person.

8. Conclude the message with a closing statement.

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