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The most important SEO measures 2023 for online stores and websites

08/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Optimize your page title, meta description and URL structure.

2. Create a directory for your website content and organize your content in a user-friendly structure.

3. Perform a comprehensive keyword research and optimize your website accordingly.

4. Create a site map and update it regularly.

5. Optimize your page content and avoid duplicate content.

6. Add quality backlinks and create a good link network.

7. Optimize your images and videos for SEO.

8. Integrate social media into your website.

9. Make sure your website is mobile friendly.

10. Speed up the loading time of your website.

11. Create a blog for your website and publish content regularly.

12. Avoid spamming and avoid black hat techniques.

13. Use SSL encryption for your website.

14. Use proper schema markup.

15. Use a good content management system (CMS).

16. Implement professional e-commerce tracking.

17. Use rich snippets.

18. Use a professional SEO audit service.

19. Use a professional SEO monitoring tool.

20. Keep your website always up to date.

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What is the right PR strategy?

07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There is no patent recipe. There is no clear answer to this question, as every company needs a different PR strategy based on the specific needs of the company. A general PR strategy should aim to improve the company's reputation by giving people the opportunity to learn more about the company and build positive public relations. Various measures can be taken to achieve this, such as creating press releases, setting up a company website, holding press conferences, placing advertisements in print and online media, or other forms of public relations.
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06/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

We have expanded our range of services to include PR & public relations and web design & graphics:

In cooperation we now offer services in the field of PR & public relations, such as PR consulting, press and media relations, corporate communications, editing, final editing, proofreading, content produktion & text production.

From the analysis of the actual situation to the development of individual communication strategies and concepts including the planning and realization of communication measures to the establishment, mediation and maintenance of contacts, we help you to achieve more visibility and reach.

In the area of graphic & web design you can benefit from the talent and expertise of experienced web designers and graphic artists - whether it is web design of a corporate website, a website relaunch, web development based on our self-developed content management system or CMS such as Typo3, WordPress, jimdo, joomla, etc.. Our experts are also available for the production of infographics and logo design.

You need high-quality press photos, company photos or aerial photos, e.g. of your company headquarters?

In cooperation with nationwide partners, we offer you in the future, in addition to drone shots, the production of explanatory films, image films and the production & editing of web videos, e.g. for YouTube or employee or applicant recruitment funnels.

Inquire now!


Do you have questions/comments/suggestions? Please use our contact form

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