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How to make a successful customer acquisition

01/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure that your product and service offers a solution to the needs of your potential customers. This is the most important step to successfully attract customers.

2. Define the target group you want to address. Do you know who your potential customers are and how best to reach them?

3. Create a strategy for customer acquisition. Think about which channels you want to use to promote your services and products.

4. Create a professional cover page that will appeal to potential clients.

5. Go to networking events to showcase your business.

6. Use social media to market your business.

7. Turn your customer into a brand ambassador by offering them unique deals and experiences.

8. Build relationship marketing to nurture your customer relationships.

9. Rely on content marketing to deliver relevant content to potential customers.

10. Measure and analyze results to optimize your acquisition strategy.

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Google Ads for B2B providers: What to consider?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify your target audience: Before you start creating Google Ads, you need to define your target audience precisely. Identify which customers you want to reach with your product or service and set relevant keywords.

2. Create crisp ads: To reach your target audience, you need to create engaging and meaningful ads. Tailor your copy to your target audience's interest and use keywords that will make your ads rank better.

3. Optimize AdWords campaign: Set up a campaign in AdWords and optimize it regularly. Adjust your keywords, budgets and target groups and analyze the results to improve your ads.

4. Take advantage of other advertising opportunities: Google Ads offer display and video ads in addition to search ads that you can use for your B2B campaign. Also, use other platforms like LinkedIn to reach your target audience.

5. Measure the results: Measure the results of your campaign to determine if it is successful. Track the leads, clicks, sales, and conversions attributed to your ads to determine which ads are successful and where there is room for improvement.

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Significantly increase the conversion rate with these simple measures

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure your website is easy to navigate and user-friendly.

2. Integrate a unique call-to-action element on every page.

3. Create personalized content based on the interests and needs of your target audience.

4. Add a live chat window to help your visitors with questions and problems.

5. Create clear and compelling product descriptions.

6. Use conversion tracking tools to monitor and analyze the performance of your campaigns.

7. Make sure your website is optimized for mobile devices.

8. Add a social proof feature for your products and services.

9. Offer an attractive discount or reward system.

10. Create a secure and trustworthy payment system.

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Employee surveys - an effective measure to retain employees in the long term

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Employee surveys are an effective way of retaining employees in a company for the long term. They allow companies to find out what employees think about various aspects of the workplace and help them identify and address areas for improvement. Some companies also use employee surveys to measure and track employee satisfaction levels.

For example, employee surveys allow companies to find out how satisfied employees are with their salary or whether they would like more responsibility. This can help them ensure that their employees are satisfied with their responsibilities and job roles, and that they are getting the support and recognition they need to do their jobs effectively.

Employee surveys can also help create a positive work environment where employees have freedom and flexibility to articulate their ideas and opinions. This can help employees realize their potential and increase their satisfaction and motivation.

In addition, employee surveys can help companies promote social responsibility and respect for the people who work in the organization. This can help increase employee retention because they feel comfortable in an environment where they are respected and supported.

Overall, employee surveys are an effective way to retain employees over the long term. They enable companies to find out what employees think about various aspects of the workplace and help them identify and address areas for improvement.

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PR reporting - What is the benefit of measuring the success of press relations measures?

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Measuring the success of press relations measures provides valuable guidance for companies to determine which measures are most effective. With the help of PR reporting, companies can find out how their campaigns and measures are perceived and how they affect the success of the brand. This includes the number of people reached, the number of placements, the number of references to the company or brand, the type of mentions, and the number of impressions. Using this information, companies can figure out which actions are most effective and adjust their campaigns accordingly.
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