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PR agencies and agencies for communication consulting - we know them all

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

PR agencies and communication consulting agencies are a very heterogeneous group of companies specializing in different areas of communication. Some of them specialize in public relations, while others focus on developing campaigns and advertising concepts. Some agencies may specialize in specific industries, while others offer a wide range of services.

Services offered by a public relations agency or communications consulting agency range from planning press conferences, issuing press releases and creating promotional materials to social media campaigns, online PR and developing strategic communications plans. Many agencies also offer consulting services where they help companies develop their communications strategy and plans.

Some agencies also offer other services, such as market research strategy development, brand management, corporate communications and product strategy development. It is important to note that a PR agency does not have to provide all of these services, but it can help companies achieve their goals.

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What are common sources of error for startups?

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. not investing enough time and resources: Many startups underestimate how much time and resources it takes to be successful. One mistake that is often made is to plan beyond the most important elements of a business instead of focusing on the most important tasks.

2. Insufficient funding: without sufficient funding, a startup cannot survive. Many startups try to get by on a limited budget, but it's important to have enough money to develop and grow the business.

3. Lack of market research: market research is an essential part of a startup's success, but many companies don't take it seriously enough. They need to know who their target customers are, what they want, and what they value in order to improve their product or service.

4. Faulty products or services: If a startup offers a bad product or service, they will not be able to convince their target customers. Therefore, startups need to make sure that their products and services are of the highest quality before launching them.

5. Lack of communication: a startup needs to reach out to their target customers in order to succeed. However, to do so, they need to develop a strong communication strategy and ensure that they stay in touch with their customers.

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What is a marketer?

12/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketers are individuals who are involved in planning, implementing and controlling marketing strategies and campaigns. They work to market products, services, or brands to a specific audience in order to increase sales. Marketers use a combination of market research, advertising, sales, digital media, and other tools to achieve their goals.
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What are common problems in marketing?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient market research: Insufficient market research is a common problem in marketing. It is important to know who your customers are, where they are, what they are buying and why they are buying it. If you don't do enough research, you won't know which strategies and campaigns will be most effective.

2. Unclear goals: Without clear goals, you can't effectively plan and implement your marketing strategies. Set clear goals, such as an increase in the number of customers or an increase in sales.

3. Insufficient budgets: a tight budget can be a problem when implementing marketing campaigns. If you do not have sufficient funds, you will not be able to provide the necessary resources, such as advertising and personnel.

4. Inappropriate advertising: if your advertising is not tailored to the right target market, it may be ineffective. Therefore, it is important to tailor your advertising to the needs of your target audience.

5. Inadequate customer care: customer care is an essential part of any successful marketing. Good customer care will help you retain your customers, attract new customers and increase your brand awareness.

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What is a market report?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A market report is a summary of current market conditions for a particular industry or product. It may include information such as prices, supply and demand, competition, and market trends. A market report may also include an analysis of the market environment, market potential, and other factors that affect business decisions. Market reports are often prepared by market research firms, economic research institutes, government agencies, and other groups to help companies make decisions about their investments, marketing strategies, and products.
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