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Data Science: Which tools and methods you should know about

12/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Python: Python is one of the most widely used programming languages for Data Science. It is a powerful open source language that can be used for many applications, including machine learning.

2. R: R is a programming language used for statistics, data mining and visualization. It is also an open source language that is easy to learn and has many applications for Data Science.

3. SQL: SQL is a standard programming language used for querying and manipulating databases. It is an essential tool for Data Scientists as it provides a way to store and retrieve data.

4. Machine learning frameworks: machine learning frameworks such as TensorFlow, PyTorch, and Scikit-Learn provide developers with extensive machine learning libraries. These frameworks can be used to create algorithms that learn on data to perform specific tasks.

5. Data Visualization Tools: Data Visualization Tools such as Tableau, Matplotlib, and Seaborn help Data Scientists present data in an appealing and informative way. With the right tools, data can be easily interpreted to discover trends and other important insights.

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Google Analytics - What's changing in 2023

11/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Google has announced that there will be some changes to Google Analytics in 2023. These changes include:

1. Expansion of automated analytics for retail and cross-device tracking.

2. Introduction of Google Analytics 4, a new version based on machine learning.

3. More options for linking offline and online data.

4. Improved collaboration with other cloud-based tools for data analysis.

5. Enhanced attribution capabilities that allow companies to measure the impact of their advertising across multiple platforms.

6. Introduction of new reporting capabilities that enable companies to better understand their customer behavior.

7. Enhanced capabilities for creating custom reports to help businesses better respond to their unique needs.

8. Enhanced capabilities for using AI-based tools to simplify data analysis.

Google has announced that there will continue to be updates to Google Analytics to help businesses better understand and use their data.

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What are the basics of machine learning?

10/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The fundamentals of machine learning encompass a set of concepts and techniques that allow computers to learn from data and make predictions or decisions without being explicitly programmed. Here are some important machine learning fundamentals:

Data: Machine learning is based on the use of data. This data can be structured, unstructured, numeric, or text-based. The quality and relevance of the data are critical to learning success.

Characteristics: Features are individual characteristics or attributes extracted from data to identify patterns and relationships. Selecting relevant features is an important step in creating accurate models.

Models: Models are algorithms or mathematical functions used to learn from the data. There are several types of models, such as linear regression, decision trees, artificial neural networks, and support vector machines.

Learning: Machine learning is about learning from the data and adapting the models to improve predictions or decisions. This learning process can be supervised, unsupervised, or reinforced.

Training and testing: models are trained by training with existing data and then evaluated with test data to assess their performance. This helps avoid overfitting and ensures that the model can generalize to new data.

Error minimization: the goal of machine learning is to minimize the error or discrepancy between predicted and actual results. There are several methods for minimizing error, such as using cost functions and optimization algorithms.

Prediction and Decision Making: After training, the model can be used to make predictions or decisions for new, unknown data. This can be used in various application areas such as image recognition, speech processing, recommendation systems, medical diagnosis, and more.

These fundamentals form the foundation of machine learning and are extended by more advanced concepts such as deep learning, neural networks, and natural language processing to tackle more complex tasks.

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What is the difference between AI and machine learning?

10/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Artificial Intelligence (AI) and machine learning (ML) are related concepts but have distinct meanings.

Artificial Intelligence:

Artificial Intelligence refers to the broader field of creating intelligent machines or systems that can perform tasks that typically require human intelligence. AI involves developing algorithms and systems that can perceive their environment, reason, learn, and make decisions. It aims to replicate or simulate human intelligence in machines.

Machine Learning:

Machine Learning is a subset or application of AI. It involves developing algorithms that allow computers to learn and improve from data without being explicitly programmed. Instead of being explicitly programmed for specific tasks, machine learning algorithms learn from patterns and examples in the data. They automatically identify and learn from patterns, make predictions, or take actions based on the data they are trained on.

In simpler terms, AI is the broader concept that encompasses the idea of creating intelligent machines, while machine learning is a specific approach or technique within AI that focuses on enabling machines to learn from data and improve their performance over time.

To summarize:

AI is the overarching field that aims to develop intelligent machines. Machine learning is a subset of AI that focuses on algorithms and techniques that allow machines to learn from data and improve their performance. Machine learning is one of the ways AI systems can be created, but there are also other approaches like rule-based systems, expert systems, and deep learning, which is a subfield of machine learning.

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How does machine learning work?

09/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Machine learning is a branch of artificial intelligence that allows computers to learn from experience and complete tasks without being explicitly programmed. Machine learning is based on the idea that computers can develop algorithms that recognize patterns and structures in data and learn from them.

The machine learning process typically consists of the following steps:

Data collection:

First, data is collected that is relevant to the task being solved. This data can come from a variety of sources, such as sensors, databases, or the Internet.

Data cleaning and preparation: the collected data is prepared to ensure that it is of high quality and appropriate for the model. This may include tasks such as removing erroneous data, normalizing values, or converting data to an appropriate format.

Feature extraction: in this step, relevant features are extracted from the prepared data. This step is important to reduce the dimensionality of the data and capture the relevant information that is important for learning.

Modeling: This is where a machine learning model is created and trained on the prepared data. There are different types of learning algorithms, such as supervised learning, unsupervised learning, and reinforcement learning, which can be applied depending on the nature of the task and the available data.

Model training: the model is trained on the prepared data by applying it to the data and adjusting its internal parameters to match the patterns in the data. During the training experiment, the model optimizes its parameters to achieve the desired results.

Evaluation and fine-tuning: after training, the model is evaluated on test data to assess its performance. If the model does not produce the desired results, it can be adjusted and trained again to improve performance. This step can be performed iteratively until the desired level of performance is achieved.

Prediction or decision making: After the model has been trained and evaluated, it can be used to make predictions or decisions when exposed to new data that it did not see during training.

These are the basic steps of machine learning. However, depending on the specific task and the available data, additional steps or techniques may be required.

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