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What does a computer scientist earn?

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The salary of a computer scientist can vary widely, as this term covers a wide range of roles and specialties within the IT field. Computer scientists can be software developers, system administrators, database administrators, network engineers, IT security experts, machine learning engineers, data scientists and more. Here are rough benchmarks for computer scientist salaries in different regions:

Europe:

Entry or junior computer scientist: €25,000 - €45,000 per year

Experienced computer scientist: €45,000 - €70,000 per year

Senior computer scientist or subject matter expert: €70,000 and up per year

USA:

Entry or junior computer scientist: $50,000 - $70,000 per year

Experienced Computer Scientist: $70,000 - $100,000 per year

Senior computer scientist or subject matter expert: $100,000 and up per year

These estimates are general guidelines and may vary by region, industry, specific role, and individual factors. Computer scientist salaries may be higher if they focus on specialized areas such as artificial intelligence, machine learning, cybersecurity, or other high-demand areas of expertise.

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How do large language models (LLMs) work?

08/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Large Language Models (LLMs) are artificial intelligence systems designed to understand and generate natural language. They are based on deep neural networks, specifically an architecture called Transformer.

The way LLMs work can be roughly divided into three steps: Training, Coding, and Decoding.

Training: LLMs are trained with large amounts of text data, which can come from various sources such as books, articles, web pages, forums, etc. This text data serves as the training dataset. During training, the model learns the statistical relationships, patterns, and structures of the language.

Coding: once the LLM is trained, an input in the form of text is given to the model. The text is broken down into tokens, which are individual words or subwords. Each token is then converted into a numerical vector that serves as input to the neural network. The model processes these vectors in layers of neurons and computes complex mathematical operations to recognize patterns and meanings in the text.

Decoding: after the input is encoded, the model can generate a response or a continuation of the text. This step is called decoding. The model calculates the probabilities for different words or tokens that could come next, and selects the most likely token based on those probabilities. This process is repeated iteratively to generate the text incrementally.

The power of LLMs relies on the enormous size of the neural network and the amount of training data. By training on large data sets, LLMs can learn a wide range of knowledge about language and the world. They can answer questions, compose texts, perform translations, simulate dialogues, and much more.

It is important to note that LLMs base their answers solely on statistical relationships in the training data set. They have no actual understanding of meaning or context, and thus can sometimes generate incorrect or inappropriate responses.

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CRM software in 2023: Focus on revenue strength and vendor landscape

08/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In 2023, Customer Relationship Management (CRM) plays a prominent role in the business world. Advancing digitalization has increased the importance of effective customer management, and CRM software has established itself as an indispensable tool. In this article, we take a look at the sales figures and vendor landscape in the CRM software sector.

Market Overview: Revenue growth and trends

The CRM software market is witnessing steady growth in 2023 as companies worldwide increasingly rely on these solutions to optimize their customer relationships. According to data from market research firm Gartner, global CRM software revenue was approximately $48.2 billion in 2020. This trend is set to continue, with revenues expected to exceed $80 billion by 2025.

Some of the defining trends in 2023 include:

Customer centricity: companies are increasingly focusing on the needs and wants of their customers. CRM software makes it possible to centrally manage customer information and design personalized interactions.

Customer centricity.

Artificial intelligence and automation: integrating AI and automation into CRM software improves efficiency in data collection, analysis, and customer communication. Predictive analytics is used to predict customer behavior and provide personalized recommendations.

Multi-channel communication: Customer interactions today take place across multiple channels. CRM software enables seamless integration of communications across email, social media, live chats, and more.

Vendor landscape: diversity and competition

Vendors of CRM software are diverse, offering solutions for companies of many different sizes and industries. Both established players and emerging companies contribute to the diversity of the vendor landscape.

Leading CRM software vendors in 2023 are:

Salesforce: One of the pioneers in the CRM space, Salesforce offers a wide range of solutions, from sales to marketing to customer service.

Microsoft Dynamics 365: Microsoft's suite offers comprehensive CRM capabilities and seamless integration with other Microsoft products.

HubSpot: Known for its user-friendly platform, HubSpot covers sales, marketing and customer service.

Zoho CRM: Zoho offers an affordable, feature-rich solution that caters to both small and large businesses.

Oracle CRM: Oracle offers scalable CRM solutions for companies of all sizes with a focus on artificial intelligence and data analytics.

The vendor landscape in CRM software is characterized by competition and innovation. Companies have the ability to choose from a wide range of solutions that meet their unique needs.

The CRM software market in 2023 continues to grow, reflecting the growing importance of customer relationship management in today's business environment. The diversity of vendors and the integration of advanced technologies such as AI and automation underscore the transformation of this critical industry.

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The transformation of the PR software industry in 2023: Sales figures and provider focus

08/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The public relations (PR) industry has undergone a remarkable transformation in recent years, with PR software playing a central role in addressing its changing needs. In 2023, the PR software market has evolved to offer a wide range of solutions for businesses. We take a closer look at revenue figures and the vendor landscape to understand the dynamics of this emerging sector.

Market Overview: Revenue figures and trends

The PR software market is witnessing a remarkable revenue growth in 2023, as organizations are increasingly turning to these technologies to optimize their communication strategies. According to data from market research firm Statista, global PR software revenue was approximately $4.8 billion in 2020. This revenue is expected to rise to over US$7 billion by 2025, highlighting the high growth potential of this sector.

Formative trends in 2023 include:

Artificial intelligence and automation:

An increasing number of PR software vendors are integrating AI and automation to increase efficiency in data analysis, content development and media contact identification. This is leading to increased demand for such solutions.

Real-time analytics: Companies are increasingly demanding real-time analytics capabilities to respond quickly to current events and trends. This has driven the development of tools that provide real-time data and offer quick insights into the performance of PR campaigns.

Integration of Social Media: The importance of social media in PR communications has led to increased integration of social media data into PR software. This allows companies to better manage their online reputation and more effectively engage with their target audiences.

Social media integration is a key component of PR software.

Vendor landscape: diversity and competition

The vendor landscape in PR software is extremely diverse, with numerous companies developing innovative solutions to meet the diverse needs of customers. There are established companies as well as emerging startups that are intensifying competition.

Leading vendors in 2023 include:

Cision: With a wide range of tools, including media monitoring, influencer identification and real-time analytics, Cision is a key player in the industry.

Meltwater: Meltwater stands out for its comprehensive media monitoring and analytics, covering traditional media and social media.

PR Newswire: This provider focuses on press release dissemination and offers tools to monitor media coverage.

TrendKite (now part of Cision): TrendKite stands out by using AI to identify trends in media coverage.

Prezly: Prezly is known for its tools for managing media contacts and creating engaging online press releases.

The number of vendors in the PR software industry has grown steadily, indicating the increasing interest in these technologies. While established companies dominate, innovative startups have the opportunity to gain market share through unique solutions and approaches.

The PR software market is growing rapidly.

The PR software market in 2023 is characterized by rising revenue figures and a diverse vendor landscape. Companies are increasingly turning to these technologies to improve their PR strategies and succeed in a changing media landscape.

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Why Artificial Intelligence will revolutionize the SaaS industry and B2B business

08/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In recent years, artificial intelligence (AI) has undergone a remarkable development and its influence on various industries cannot be overlooked. Particularly in the software-as-a-service (SaaS) and business-to-business (B2B) industries, it is evident that AI has revolutionary potential. In this article, we will explore the impact of AI on these sectors and why it will shape the future of these industries.

Personalization and customer experience:

Advancing AI is enabling greater personalization of services and products. In B2B business, personalized customer service is critical. AI-based systems can analyze customer behavior, understand preferences, and create personalized offers, leading to a significant improvement in customer experience. Companies can offer customized solutions to their customers, which promotes long-term business relationships and customer loyalty.

Increasing efficiency:

KI systems can automate complex tasks and streamline processes, leading to significant efficiency gains in SaaS and B2B businesses. By automating repetitive tasks, employees can focus on more demanding and strategic activities. This leads to faster decision-making processes and overall more efficient business operations.

Predictive analytics and business intelligence:

By analyzing big data, AI can generate valuable insights and predictions. In the SaaS industry, this enables better insight into user behavior, application performance, and identification of trends. In B2B, AI-powered analytics can help companies make informed decisions that lead to better market strategy and improved competitiveness.

Automated customer support:

Chatbots and virtual assistants are revolutionizing customer support in SaaS and B2B businesses. AI-powered chatbots can handle customer queries in real time, provide around-the-clock support, and answer frequently asked questions. This leads to faster response time and overall improved customer satisfaction.

Risk management and security:

In today's digital world, security and risk management are of paramount importance. AI can detect potential security threats, identify anomalies, and prevent data leaks. In the SaaS industry and B2B business, customer and partner data is invaluable, and AI-based security solutions provide robust protection against cyberattacks and data breaches.

Conclusion:

The combination of AI and the SaaS industry and B2B business is a winning partnership. AI's ability to improve personalization, efficiency, business intelligence, automated customer support, and security makes it an indispensable tool for companies seeking success in these industries. The continued development of AI technologies will undoubtedly lead to more breakthrough innovations and further revolutionize these industries. Companies that recognize and leverage the benefits of AI will gain a competitive advantage and solidify their position in the ever-changing business world.

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