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How do you become a Youtuber?

01/03/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Becoming a YouTuber takes time, commitment and creativity. Here are the steps that can help you on your way to becoming a YouTuber:

Choosing a topic and setting goals:

Choose a topic or niche that you want to talk about or show on your YouTube channel. This should be something you are passionate about and enjoy talking about.

Target group analysis:

Understand your target audience. Who are the people you want to see your videos? What are their interests and needs?

Create a channel:

Create a YouTube channel if you don't already have one. Choose an appealing channel name and create an eye-catching profile picture and banner.

Equipment and technology:

Invest in the right video and audio equipment to improve the quality of your videos. This can include a good camera, microphones and video editing software.

Content planning:

Develop a content plan that defines what kind of videos you will create and how often you will publish new videos. A regular publishing schedule can build your audience.

Video production:

Record and edit your videos carefully to ensure quality and entertainment value. Pay attention to good lighting, sound quality and video editing techniques.

Record your videos and edit them carefully to ensure quality and entertainment value. Pay attention to good lighting, sound quality and video editing techniques.

YouTube guidelines and community standards:

Make sure to respect YouTube guidelines and community standards to ensure your videos are not removed or your channel banned.

Keyword research and SEO:

Use relevant keywords in your video titles, descriptions and tags to optimize your videos for search engine optimization (SEO)

Interact with the audience:

Respond to comments and interactions from your audience. Build a community and encourage interaction.

Dissemination and promotion:

Share your videos on your social media and other relevant online communities. Promoting your videos is crucial to grow your audience.

Monetization:

If you meet the requirements (at least 1,000 subscribers and 4,000 hours of watch time in the last 12 months), you can apply for the YouTube Partner Program and earn money through ads.

Continuous learning:

Stay up to date with the latest YouTube trends and algorithms. Learn from other successful YouTubers and adapt your strategies.

Patience and perseverance:

Growing your YouTube channel can take some time. Be patient and stay motivated, even if the early days can be challenging.

Legal aspects:

Consider copyright guidelines and other legal aspects, especially if you use music or content from third parties.

Use feedback:

Listen to your audience's feedback and adapt your content accordingly.

Remember that success on YouTube doesn't come overnight. It takes hard work, creativity and dedication. Successful YouTubers often have their own unique voice and personality that sets them apart from others. Be authentic and stay true to yourself as you build your YouTube channel.

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Reserves and growth - Why the first advance tax payment breaks the neck of many founders

01/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When you start a new business, you can quite easily fall into a trap. It's a trap that many founders don't realize, but that can lead them to ruin their business before they even have a real chance to make it a success. The trap is the first upfront tax payment.

From the beginning, you have to pay taxes. Most businesses pay taxes based on their profits, but it's a different story for new businesses. New businesses must prepay taxes before they even make a profit. This means that you will have to raise a significant amount of money to pay your taxes before you even make a profit.

This can be a real problem for founders who do not have sufficient reserves to make these prepayments. If they don't have the necessary reserves, they have no choice but to take out loans to pay the advance tax payments. This, in turn, can cause them to go into debt before they even have a chance to get established and grow.

Therefore, it is important that founders have sufficient reserves to pay the advance tax payments before they make a profit. If you do not have the necessary reserves, you may have to take out loans to pay the advance tax payments. However, this may result in you taking over your business before you make any money.

For this reason, it is important that founders have sufficient reserves to pay the advance tax payments before they even make a profit. If you don't have the necessary reserves, you may have to take out loans to pay the advance tax payments. However, this can cause them to go into debt before they even have a chance to get established and grow. Therefore, it is important that you have sufficient reserves so that you can pay the advance tax payments without jeopardizing your business.

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Press & Public Relations - Everything you need to know

01/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press and public relations is one of the most effective ways to market and present a company, organization or individual. It is an important part of marketing communications and can be done through all media channels, including print, radio, television and social media. It can also help build relationships with potential customers and create a strong public presence.

Press and public relations can be considered a form of referral marketing in some cases, as it aims to reach audiences that may not be directly connected to the company. It is an inexpensive and effective way to market your brand and business without having to spend large sums of money.

A press and public relations campaign can be done in a number of ways. For example, a company can create a press kit that includes information about itself, its products and services, and its mission. The press kit can then be sent to various media organizations to ensure that the message about the company gets out to the public. Another way to conduct press and public relations is by setting up a press release. A press release is a statement directed to media organizations that a company or individual releases to provide information about a special event, product or service.

Another important aspect of press and public relations is setting up social media accounts to maintain a strong presence on various social networks. These accounts can be used to share company news, product information and other important information.

In order to have a successful press and public relations campaign, companies must ensure that they build a strong brand and that their reputation remains intact. A good reputation is critical to how the company presents itself to the public and can help attract potential customers.

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A/B Testing- Why Split Testing is Essential for the Success of Advertising Campaigns

12/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A/B testing is an essential part of most advertising campaigns, as it provides an effective way to measure the success of a campaign. Split testing allows companies to create and test different versions of an ad to see which one delivers the best results, increasing the chances of campaign success.

A/B testing helps companies get a better understanding of how their target audience responds to a particular ad. Instead of launching a campaign and hoping it works, businesses can test different versions of an ad and see which one works best. This gives them the opportunity to adjust their campaigns to improve results.

A/B testing also allows businesses to show more relevant ads to potential customers. By testing different versions of an ad, companies can find out which one resonates best with their target audience. Instead of using a generic ad, companies can create more personalized ads that are tailored to the needs and interests of their target audience.

A/B testing also allows a campaign to be more efficient. Companies can decide whether to invest more money in certain aspects of the campaign or whether they prefer to go in a different direction based on the results of the tests. This helps them use the campaign budget more efficiently and generate more profit.

Overall, A/B tests are an essential component to the success of an advertising campaign. They help companies create the best ads for their target audience, learn more about their audience, and make their campaigns more efficient. Therefore, it is important that companies integrate A/B testing into their advertising campaigns to achieve the best possible results.

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The rocky road to owning your own company: Why many start-ups fail

12/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Founding a start-up is an exciting and ambitious step, but one that comes with numerous challenges and risks. While some start-ups grow into great successes, many fail on the rocky road to becoming their own company. In this article, we will highlight the most common reasons why many start-ups fail and draw valuable lessons from their failures.

1. Lack of market validation:

A common reason for start-up failure is a lack of sufficient market validation. If founders don't do enough research to see if there is actually enough demand for their product or service, they can run into problems. Market validation is crucial to ensure that there are enough customers willing to pay for the offering.

2. Financial challenges:

Finances play a crucial role in the viability of a start-up. Many fail due to lack of money or inadequate financial planning. It is important to create realistic financial projections and ensure that there is enough capital for the startup and the first years of operation.

3. Lack of experience and leadership:

Incompetent leadership and a lack of experience can doom a start-up to failure. Founders must not only know their products or services well, but also have the skills to run a business, manage resources and make strategic decisions.

4. Ignoring customer feedback:

Start-ups that ignore customer feedback or fail to respond to their customers' needs and concerns risk losing sight of the market. It is important to listen to feedback and adapt the product or service accordingly.

5. Insufficient scalability:

A successful start-up should be able to grow and scale. If the business model is not scalable or has too many bottlenecks, growth can be limited.

6. Poor time management:

Time management is crucial in order to use resources effectively. Start-ups that invest time and energy in unimportant tasks or spend too long on a business model that doesn't work can slow themselves down.

7. Lack of adaptability:

The business world is constantly changing, and start-ups need to be flexible and adaptable. Companies that do not adapt to new trends, technologies or market conditions in time may be overtaken.

8. Competition and saturation:

In some industries, there is a high level of competition and saturation, which makes it difficult for new start-ups to gain a foothold. It is important to have a unique positioning or a clear competitive advantage.

Lessons learned from failure:

The failure of start-ups can offer valuable lessons. It is important to learn from mistakes, adapt to changing conditions and persevere. Many successful entrepreneurs have experienced several failures before achieving a breakthrough.

Overall, launching a start-up is a risky endeavor, but with thorough planning, market validation and adaptability, many of the challenges can be overcome. Failure is often part of the road to success, and the lessons learned can be invaluable for future ventures.

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