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Create high-quality content without much effort - We show you how it's done

02/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

High-quality content is one of the most important elements of any successful marketing campaign. But how do you create high-quality content as efficiently as possible without spending a lot of effort?

1. Leverage the power of scale and automation. Automation allows you to create and distribute content in a short amount of time. Use tools like Hootsuite to publish and distribute your content on multiple platforms at once.

2. Rely on repurposing. Repurposing means that you reuse existing content and turn it into new formats. This will save you a lot of time and effort in creating new content.

3. Be creative. Creativity is the key word when it comes to high-quality content. Think about new ideas that you can incorporate into your content. Use different media formats like videos, infographics or podcasts to make your content more interesting.

4. Incorporate expert opinions. Expert opinions are a great way to create high-quality content. Solicit experts to talk about different topics and give your readers a fresh perspective.

5. Use social media. Social media is a great tool to distribute content quickly and efficiently. Use different platforms like Twitter, Facebook or Instagram to publish and share your content.

With these tips, you can create and distribute high-quality content without much effort. Use scaling and automation, repurposing, creative ideas, expert opinions, and social media to distribute and market your content.

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Order acquisition for solo self-employed & freelancers

01/29/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As a solo self-employed person or freelancer, acquiring orders is a key task. If you are still new in the industry and have not yet built up a large network, the acquisition of orders can be a challenge. Therefore, it is important to think about your target group and your offer in advance.

First, you should make a list of your target audience. This includes potential customers as well as partners with whom one can collaborate. It is important to be aware of the needs of the target group and to understand what kind of offer might be interesting for them.

Then, you should consider where you can best present your offer. This includes not only social media such as Facebook, Twitter and LinkedIn, but also industry forums and communities. Trade shows and events that one can attend are also a good way to present one's offering and make new contacts.

Once one has presented one's offer, one can start contacting them directly. To do this, one can send personal emails to potential customers and partners, but one can also make cold calls. It is also important to keep drawing attention to oneself and promoting one's services.

In order to be successful in the long run, it is important to keep developing and updating one's knowledge about the industry and one's clients. This way, you can always create new contacts and expand your clientele.

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Running Facebook Ads - What You Should Know in Advance

01/25/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Facebook advertising is a cost-effective and effective advertising tool that can help businesses attract new customers and spread their brand. If you decide to place your advertising message on Facebook, there are a few things you should consider before you switch.

First, you should set a goal and have a clear plan on how you want to reach your advertising message. Defining the right target audience, creating the right creative and setting the right campaign parameters are important to run successful campaigns.

Secondly, you should make sure that your ads are relevant and appealing to the target audience. The ad should be tailored to the needs of the target audience and make them click on the ad.

Third, you should focus on optimizing your ads to better target the audience. This can be achieved by testing different creatives and campaign parameters to maximize the success of your campaigns.

Fourth, make sure that you monitor and optimize your campaign regularly to ensure that it is running optimally. This way, you can ensure that you are getting the best results possible.

Running Facebook ads is an effective way to reach new customers and spread the word about your brand. When preparing for it, make sure you have a goal, the right audience, engaging creative, and optimized campaign parameters to get the best possible results.

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Customer acquisition for agencies - what are the lead sources?

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization (SEO): Optimize your website for search engines so that it shows up higher in search engine results.

2. Paid advertising: Use paid advertising to attract new customers by advertising on paid platforms such as Google Ads, Facebook Ads, and Instagram Ads.

3. Social Media: Create a strong social media profile on various platforms to attract new customers.

4. Content marketing: create quality content and publish it on your website and other relevant platforms to attract new customers.

5. Networking: Build a strong network to identify and contact potential customers.

6. References: Ask your existing clients if they are willing to provide a testimonial for your agency to attract new clients.

7. Events: Attend conferences and trade shows to attract new clients.

8. Direct marketing: send direct emails and advertisements to potential clients to introduce your agency.

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License to print money? Earning millions with digital products and high margins

01/04/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It's easier than ever to make millions with high margin digital products. With a license to print money, you can develop and market a digital product or service to increase your earnings. With a digital product, you can make money in a variety of ways, including advertising, sales, and affiliate programs. You can also offer a digital product that generates recurring revenue, such as software subscriptions, consulting services, or online courses. You can also offer content for free and run banner ads or advertisements to earn money. With a license to print money, you can also build your own brand and increase your reach by advertising on social platforms like Facebook and Instagram. You can also market your digital product on different platforms to reach more customers.
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