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A press release or press article should be written in a clear and concise style that draws the reader's attention to the essentials. Here are some basic steps that can help you write a press release:
Subject line: The subject line should summarize the content of the press release in one sentence and make the reader want to read on.
Introduction: the introduction should present the main point of the press release in a clear and concise sentence.
Body: The body should present the facts and details of the press release in short paragraphs. Avoid going into too much detail or using too many technical terms that may be incomprehensible to the reader.
Quotes: Quotes from executives or experts can add credibility to the press release and help the reader better understand the importance of the information.
Summary: A brief summary at the end of the press release can help recap the key points and give the reader a clear idea of what the press release is about.
Contact information: At the end of the press release, you should include contact information such as name, phone number and email address so that journalists or interested parties can contact you if needed.
It is important to also write the press release in an appropriate format, such as block sentences with enough space between paragraphs to ensure good readability. Also avoid too many exclamation points or advertising language that may put off the reader.
Here are some tips on how publishers and authors can get media visibility for their books and new releases:
Create a list of relevant media: identify relevant media that may be interested in your books or new releases. This includes local and regional newspapers, magazines, radio stations, and television stations.
Write a press release: write a press release that includes key information about your book or new release. Make sure your press release conveys a clear and concise message and is tailored to the interests of your target audience.
Use your contacts: Use your contacts to forward your press release to relevant media outlets. Relationships with journalists and editors can help you get your press release into the right hands.
Offer expert knowledge: Offer your expert knowledge to the media. If your books or new releases are relevant to a particular topic or area, you may be seen as an expert or authority in that field.
Host a book event: host a book event such as a reading, book launch or book signing to attract media attention. Invite local media and promote the event in advance.
Use social media: Use social media to promote your books or new releases and draw attention to your press release. Use hashtags to categorize and share your posts.
Offer review copies: Offer review copies to relevant media outlets, book bloggers and influencers. A positive review can help build interest in your book.
Create a list of relevant media: Identify relevant media that may be interested in your book. This includes local and regional newspapers, magazines, radio stations, and television stations.
Write a press release: write a press release that includes key information about your book. Make sure your press release conveys a clear and concise message and is tailored to the interests of your target audience.
Use your contacts: Use your contacts to forward your press release to relevant media outlets. Relationships with journalists and editors can help you get your press release into the right hands.
Offer expert knowledge: Offer your expert knowledge to the media. If your book is relevant to a particular topic or area, you may be seen as an expert or authority in that field.
Host a book event: host a book event such as a reading, book launch or book signing to attract media attention. Invite local media and promote the event in advance.
Use social media: Use social media to promote your book and draw attention to your press release. Use hashtags to categorize and share your posts.
Give out review copies: Give out review copies to relevant media outlets, book bloggers and influencers. A positive review can help generate interest from readers and, in turn, the media.
Through a targeted and creative PR strategy, authors can draw the attention of the media to themselves and their book and thus increase the chance of appearing in the press.
A guest post is a contribution published by an author on a website, blog, or magazine on which he or she does not normally write or publish regularly. The guest post can be written by an expert covering a specific area or topic, or by someone who has a different perspective or opinion on a topic.
Guest posting offers benefits for both the guest author and the host. The guest author can demonstrate their expertise, promote their brand and attract new readers. The host benefits from fresh content, new voices, and different perspectives that can engage their readers and help them expand their audience.
Guest posts are often used in online marketing strategy to improve search engine optimization (SEO) by generating valuable backlinks to the host's website. The backlinks help to improve the website's ranking in the search results of Google and other search engines and increase traffic to the website.
A media inquiry is a request from a journalist to an individual, organization or company for information, expert opinion or comment on a specific topic or event. Media requests can be made by email, phone, fax or via social media.
Journalists can submit media requests when they need information or expert opinions to write a story or article. They can also ask for interviews or commentary on current events or issues. Media requests can come from a variety of media outlets, including newspapers, magazines, broadcast or online media.
As the recipient of a media request, you should carefully consider whether and how to respond to the request. It is important to respond quickly and willingly share information that is relevant and useful. On the other hand, however, you should also keep your own interests and needs in mind, especially when confidential or business-critical information is involved. It is often advisable to have a clear agreement on the use and publication of information in advance to avoid misunderstandings or legal problems.