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The startup scene in Rostock - Who is founding and in which area?

05/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Rostock has developed a vibrant start-up scene in recent years, which is supported by the university, local initiatives and the city administration.

An important player in Rostock's startup scene is the Rostock Business and Innovation Center (RBIC). The RBIC offers young companies offices, laboratory space and advice. Here, founders can benefit from the expertise of experienced staff and have access to a network of investors and business partners.

Another important initiative is the Rostock Start-up Slam, an event where young founders can present their business ideas and receive feedback from a jury of experts and the audience. Here, young start-ups have the opportunity to present themselves to a broad audience and make contacts.

The University of Rostock also plays an important role in the start-up scene. The university offers support and advice to students and graduates who want to start a business. There are also special courses and workshops that deal with the topics of founding and entrepreneurship.

An example of a successful start-up from Rostock is the company Centogene. The company was founded in 2006 and specializes in the diagnosis of rare diseases. Centogene is headquartered in Rostock and now has subsidiaries in several countries.

Overall, Rostock has an emerging startup scene that benefits from a good infrastructure, a strong university and a supportive city government. The city offers a good environment for young companies and thus contributes to the economic development of the region.

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What is a press event?

04/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press event is an event where journalists and media representatives are invited to attend in order to receive information about a specific event, project, product or topic. Press appointments are usually organized by companies, government agencies, non-profit organizations or other institutions that want to share a message or an important announcement with the public. During the press event, journalists have the opportunity to ask questions and conduct interviews with the event organizers or experts to obtain further information and develop the story. Press appointments can take a variety of formats, including press conferences, media events, press releases and more.
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What are the most common objections from potential prospects of B2B agency services

04/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several objections from potential prospects of B2B agency services that might hold them back from buying. Here are some examples:

Cost: Price is often a deciding factor in the purchase decision. If the price of services is perceived to be too high, it can cause potential clients to refrain from purchasing them.

Lack of experience: another objection could be that the B2B agency does not have experience in the industry or in the specific services that the potential client needs. If the potential client has concerns about the agency's ability to meet their specific needs, this may make them unwilling to purchase the services.

Inadequate experience: Another objection could be that the B2B agency lacks experience in the industry or in the specific services the potential client needs.

Inadequate expertise: If the B2B agency does not have the necessary expertise or competence to meet the client's specific requirements, this may result in the potential client being unwilling to purchase the services.

Inadequate time: The agency's ability to meet the client's specific requirements may result in the potential client being unwilling to purchase the services.

Time constraints: Potential clients may have concerns about time constraints, especially if they require rapid implementation of services. If the B2B agency is unable to deliver the services within the desired timeframe, this may make the potential client unwilling to purchase the services.

Time Constraints.

Lack of Confidence: A lack of confidence in the B2B agency's ability to deliver the desired results may result in potential clients being unwilling to purchase the services.

Internal Resources.

Internal resources: potential clients may already have internal resources to perform the services they need. In this case, they may have concerns about the need to hire an external agency.

It is important to consider the internal resources.

It is important to address these objections and convince potential clients that B2B agency services will meet their needs and provide value. Effective marketing can help to overcome these objections and convince potential clients that B2B agency services are the right choice.

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What does a Data Consultant do?

04/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A Data Consultant is an expert who helps organizations effectively use their data to make informed business decisions and improve performance. The responsibilities of a Data Consultant typically include:

Data Analysis: the Data Consultant analyzes and interprets data to identify trends, patterns, and relationships.

Data Management: the Data Consultant helps organize, integrate, and maintain data.

Data Visualization: the Data Consultant creates data visualizations such as charts, tables, and graphs to present the results of data analysis.

Advising: The Data Consultant advises companies on data-related issues and makes recommendations to improve business performance.

Training: The Data Consultant trains employees to ensure they can use data effectively.

A Data Consultant must be knowledgeable in statistics, programming, and database technology. In addition, he or she must be able to solve complex data-related problems and develop strategic solutions for the business.

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Establishing journalist contacts - How to get into trade media

04/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to be featured in trade media as an expert, there are some steps you can take to improve your chances. Here are some tips on how you can build journalist contacts and get into trade media:

Identify relevant media and journalists: find out which media and journalists are active in your industry and what topics they cover. Follow their articles and posts and pay attention to their interests and focus.

Make contacts: try to build personal relationships with journalists. Email or call them to introduce yourself and express your interest in their work. Make sure you are friendly and professional and don't send pre-written press releases.

Offer relevant content: When speaking with journalists, offer relevant and interesting content that may be of interest to their audience. Be prepared to share your views and opinions and explain how your expertise can help shed light on a particular story or topic.

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