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News / Blog: #contentmarketing

What is user-generated content?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
User-generated content (UGC) is a type of content that is created and shared by users. This can include blogs, forum posts, reviews, photos, videos, and social media posts. This content is created by users to share their opinions or experiences with others. UGC can be a valuable resource for companies to learn more about their customers and get new ideas for products and services.
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What is a content strategy?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A content strategy is a document that defines the goals, audiences, and methods of a website or app that offers content. It involves planning, creating, publishing, and managing content to achieve an organization's goals. Goals can include building a brand, increasing traffic, or generating leads. A content strategy is an important part of a successful digital strategy.
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What is content creation?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Content creation is the creation of content such as blogs, videos, infographics, podcasts, e-books, and more that is designed to reach, inform, and entertain your audience. Content is an essential part of marketing because it supports your brand and image. Good content helps build and maintain positive customer engagement.
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What is editorial content?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Editorial content is content written by an editor or editorial team to serve a specific purpose. This content can be in the form of articles, press releases, blogposts, videos, podcasts, or other forms of digital media. It is often informative and/or entertaining, allowing readers to learn about topics and be entertained. Editorial content is often written by professional writers and is used to reach an audience that feels engaged by continuous, high-quality content.elle content?
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What is content marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Content marketing is a marketing strategy based on the creation and distribution of relevant, valuable and interesting content to attract and engage the target audience. The content should help the target audience feel connected to a brand or company by providing them with knowledge and entertainment. Content marketing can come in various forms such as blogs, videos, podcasts, infographics and social media posts.
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