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How press releases can increase your media visibility

03/15/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

People often wonder why some companies get frequent mentions in the media, while others rarely get press coverage or interviews.

The key, besides the relevance of your story in terms of time, lies in press contacts.

Press releases are an important way to get visibility in the media. If you write good press releases and send them to the right media, you can significantly increase your media visibility.

A good press release should be clear, informative and tell an interesting story. It's important to send your press releases to the right media. Target editors and journalists who are interested in your topic and who can spread your message.

It's also important to update your press releases regularly. For example, if you are launching a new product line, you should draft a press release and send it to the media to cover it.

Social media campaigns are also a great way to get visibility in the media. Create interesting content and share it through your social media channels. This is a great way to gain new followers and increase your visibility.

In conclusion, press releases are an important part of any media campaign. If you write good press releases, send them to the right media and create social media campaigns, you can significantly increase your media visibility.

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Send out press releases - What are the alternatives?

03/11/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use social media channels: Using Facebook, Twitter, LinkedIn, Instagram and other social networks, companies can send news and announcements to a wide audience quickly and inexpensively.

2. Email marketing: email marketing can be an effective and inexpensive way to send press releases. It allows companies to send their news directly to a list of subscribers.

3. Publications in trade journals: publishing a press release in a trade journal allows the company to reach a large audience. Trade journals allow companies to send their message to a specific audience.

4. Press offices: A press office can help a company send its press release to a wide audience. Press offices can also help establish contacts with media representatives and identify appropriate media channels through which to send the press releases.

5. Online press releases: Online press releases allow companies to post their news on a variety of websites to reach a wide audience.

Our alternative: The Media & PR Database 2024.

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Earn 10000 euros and more per month with a handful of customers - thanks to correct positioning

02/26/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is possible to earn more than 10,000 euros per month with a handful of customers if you apply the right positioning. This can be achieved through an effective pricing model and by offering a wide range of services.

The pricing model can be designed to add value to customers and make them feel that they are getting something for their money. This can be done by offering different packages with different prices and services to give customers a wider range of options.

The range of services should be broad so that customers have a wide selection from which to choose. To achieve this, different combinations of the different services can be offered.

To attract more customers, it can also be helpful to launch online campaigns to draw attention to the offer and the company. This can be done by using different social media channels, email marketing and other forms of online advertising to reach more people.

Another important step to attract more customers is to create a stronger brand awareness. This can be done by taking various steps such as creating a website, developing a professional logo, and designing promotional materials that represent the company.

In this way, companies can achieve a positioning that allows them to attract more customers and earn more than 10,000 euros per month with a handful of customers.

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Earn 1000 euros as a student? The best part-time jobs in the world

02/19/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Are you a student looking to make €1000? Check out these fantastic side jobs that not only provide financial support but also allow you to gain valuable skills. Here's a list of the best side jobs for students:

1. Online surveys: you can earn up to 10 euros per hour by completing online surveys.

2. Tutoring: with tutoring you can earn up to 20 euros per hour by helping others prepare for exams.

3. Tutoring: if you are good at a particular subject, you can earn up to 25 euros per hour as a tutor.

4. Freelance writing: Sell your writing skills to companies and earn up to 30 euros per hour.

5. Online shopping: if you like shopping, you can earn money with it too. You get a commission when someone buys a product you recommended.

6. Social media manager: as a social media manager, you can earn up to 40 euros per hour.

7. Mystery shopper: If you like shopping, you can work as a mystery shopper for companies and earn up to 50 euros per hour.

8. App developer: if you have app development skills, you can earn up to 60 euros per hour.

9. Online consultant: As an online consultant, you can earn up to 70 euros per hour by helping companies implement various projects.

10. SEO expert: SEO experts can earn up to 80 euros per hour by helping companies improve their search engine rankings.

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Work from anywhere - when and how often you want

02/15/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Working from anywhere means that an employee has the opportunity to do his or her work independently of a fixed workplace and a fixed work schedule. It means having the freedom to choose your own work environment and set your own work pace.

There are many different ways to work from anywhere. Some of them are:

1. Remote work: this means that an employee works from home or at another location that is not the company's physical workplace.

2. Flexible work schedules: This means that an employee has the option to do their work whenever it is most convenient for them.

3. Freelance work: this means that an employee can do his or her work via the Internet or other digital platforms without having a fixed workplace.

In terms of frequency and timing, when and how often an employee can work depends on the company and its policies. Some companies offer flexible hours and allow employees to do their work whenever they want. Other companies have stricter policies and expect their employees to work certain hours.

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