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News / Blog: #communication

What is HTTPS?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
HTTPS (Hypertext Transfer Protocol Secure) is a protocol based on the widely used HTTP (Hypertext Transfer Protocol). It provides secure communication between a web server and a web browser. It uses a combination of the Transport Layer Security (TLS) protocol and the Secure Sockets Layer (SSL) protocol to encrypt data that is exchanged between a server and a browser. This encryption provides an extra layer of security for the data being transferred between the server and the browser. HTTPS is especially important when sensitive data is to be transferred, such as in online banking.
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What is a press conference?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press conference is an organized gathering where an individual or group of individuals answer a series of questions from journalists to convey information about a specific topic, such as a new product or political event. Press conferences are an important tool for promoting communication between an organization and the public.
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What are data?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Data is information stored in a structure that is easy for computers and other machines to process. Data is usually stored in the form of numbers, text, images, audio and video files and can be used for storage, analysis and communication.
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What is the media landscape?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The media landscape refers to the entire field of media and communication. It includes both the various forms of media, such as print media, radio, television, online media and social media, and the organizational and legal frameworks that influence these media. The media landscape is a dynamic field that is constantly changing and influenced by new technologies, new regulations and new consumer behaviors.
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What is branding?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Branding is a process through which a company seeks to establish a unique identity and a strong emotional connection with its customers and prospects. It is a combination of marketing, advertising, and strategic communications aimed at creating and protecting a positive image and building a strong emotional connection between a company and its customers. Branding also includes the design of logos, colors and fonts that identify the brand, as well as the use of slogans and taglines that highlight the brand's core values.
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