News / Blog: #clients

What is consulting / advisory?

Advisory / Consulting is the professional provision of services to help businesses solve problems and achieve their goals. Consultants provide a variety of services including strategic planning, project management, organizational structure and design, financial advice, legal advice, and more. Consulting is a profession in which consultants seek to help clients solve their problems and help them achieve their goals.

How do I get more inquiries as an agency, consultant, coach or service provider?

1. Create a clear description of your services and make sure it is easy to understand on your website and in your marketing materials.

2. Create a professional profile on an online platform like LinkedIn to give potential clients an insight into your experience and skills.

3. Use your network to promote your services and reach more clients.

4. Familiarize yourself with search engine optimization (SEO) to improve your website and online presence and appear higher in search results.

5. Create a blog or video tutorial to demonstrate your skills and showcase your team of experts.

6. Build a strong social presence to inform customers about your company, services and news.

7. Offer potential clients a free consultation appointment to get a feel for your capabilities and services.

8. Create a newsletter to keep clients informed of current developments and alert them to new services.

9. Organize networking events or workshops to connect with potential clients and showcase your team of experts.

10. Advertise your services on relevant websites, blogs and social networks.

Whatis account-based marketing?

Account-based marketing (ABM) is a strategy that focuses on highly targeted, personalized marketing campaigns tailored to individual accounts. ABM campaigns are typically aimed at high-value accounts, such as executive decision makers or large clients. Account-based marketing strategies involve coordinated efforts from multiple departments in the organization, such as sales, marketing, and customer success, to ensure a consistent and personalized experience for the target accounts. With ABM, marketers can segment and target accounts based on attributes such as size, industry, location, purchase history, and more.

How a Rostock startup is turning the European PR industry upside down

Rostock-based startups like FDS are revolutionizing the PR industry in Europe. With a unique combination of artificial intelligence, machine learning and Big Data analytics, they can plan, execute and monitor their clients' campaigns faster and more efficiently. This allows them to help their clients manage complex campaigns more easily and quickly, while reducing costs. This type of technology provides a unique solution for PR professionals to manage campaigns faster and more efficiently.

FDS enables their clients to manage complex campaigns on a single platform, resulting in faster, more efficient and cost-effective campaign planning, execution and monitoring. Their technology offers a number of features, including a campaign dashboard that simplifies campaign analysis, monitoring and reporting. Clients can also access relevant data in real time to manage their campaigns faster and more efficiently.

By leveraging technologies like artificial intelligence and machine learning, FDS and other companies can manage campaigns more easily and efficiently. This means that PR professionals can provide their clients with a better understanding of campaigns and reduce the cost of campaign planning and management. It also allows them to gain a better understanding of campaigns and optimize results. This is a unique and valuable solution that is revolutionizing the PR industry in Europe and beyond.

The great agency death - Why 80 percent of all agencies will no longer be able to cover their costs in 2023

The great agency death is a problem that will confront many agencies in the coming years. It is expected that by 2023, more than 80 percent of all agencies will be unable to cover their costs.

This is due to a number of factors, including increasing competition, which means many agencies will have to lower their prices to attract business. It's also possible that some clients who turn to large agencies prefer to buy individual services instead of an expensive, full-service offering, which means agencies also receive less money per job.

In addition, increasing technologies are increasing the use of automated processes, which means that much of the work that used to be done by agencies is now done by computer programs. This results in agencies needing fewer employees to do their work, which in turn results in cost savings.

Another factor driving agency death is the increasing competition from new, very low-cost agencies that are often used to replace existing agencies. These new agencies often offer much better value than many established agencies, making them more popular with clients.

Finally, some agencies may also be affected by the impact of the Covid 19 pandemic, as some industries have suffered a severe downturn that has reduced demand for agency services.

All of these factors contribute to the possibility that many agencies will no longer be viable by 2023 because they will not be able to cover their costs. It is therefore important that agencies actively seek new ways to reduce their costs and develop new revenue streams now in order to survive in an increasingly competitive landscape.