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News / Blog: #artificial-intelligence

The latest trends in B2B marketing

01/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Content marketing: B2B companies need to focus on creating high-quality content that appeals to their target audience. This includes blog posts, videos, e-books and other forms of content marketing.

2. Social media marketing: B2B companies need to use social media channels to spread their brand and connect with potential customers.

3. Marketing campaign automation: Automated campaigns can help increase lead generation and conversion rates. Implementing marketing automation software can help businesses gain a better understanding of their target audiences and reach more potential customers.

4. Artificial intelligence: artificial intelligence is a promising tool that helps companies gain insights into their customer base and improve their marketing strategies.

5. Personalization: B2B companies must have the ability to personalize their content and campaigns to attract and retain customers.

6. Mobile optimization: companies must ensure that their websites and content are optimized for mobile devices to provide a better user experience.

7. Search engine optimization: B2B companies must use search engine optimization (SEO) to achieve higher rankings in search engines and thus reach more potential customers.

8. Data analytics: data analytics enables companies to better understand what customers want and how they behave. With the right data analysis tools, companies can improve their marketing strategies to generate more sales.

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Content-Bot - Artificial Intelligence and the text creation for websites and videos

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Artificial intelligence is an important tool for creating text for websites and videos. With the help of AI-based solutions, it is possible to automatically generate text content that suits the purpose at hand. Artificial intelligence can also be used to perform optimization of text content for search engines by identifying the relevant keywords and adjusting the texts accordingly. AI-based tools can also be used to analyze videos and optimize the insertions to improve viewability. Artificial intelligence can also be used to automatically cut and edit videos, as well as facilitate post-editing. Artificial intelligence can thus help make websites and videos more effective and successful.
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Automatic text generation in content marketing - generating texts with the help of artificial intelligence

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Artificial intelligence (AI) has enormous potential when it comes to automating content marketing tasks. Thanks to AI, it is possible to generate text automatically and efficiently. This approach enables companies to create content for their target audience faster and with more relevance.

The technology behind automated text generation is based on artificial intelligence, machine learning, and natural language. This technology is able to create a variety of texts based on the needs of the target audience. Companies can have texts generated that are specifically tailored to the interests of the target audience. This allows them to create more relevant content that appeals to their target audience.

In order to generate the texts automatically, companies first need to provide a set of data and information about their target audience to the AI. This data is then used to automatically generate text using machine learning and natural language. This process is very fast and efficient and allows businesses to create content faster.

By having higher quality text generated thanks to AI, companies can better tailor their content marketing strategies to the needs of their target audience. Moreover, they can focus on other important tasks instead of having to worry about content creation. Automatic copywriting is a very efficient and effective way to create content for content marketing.

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How does artificial intelligence help optimize websites?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Artificial intelligence can optimize websites in several ways. For one, it can help optimize a website for specific search queries. AI algorithms can be used to analyze specific search queries to determine which keywords, headlines, and content produce the best results. In this way, websites can be optimized with more relevant content for their target audience. In addition, AI can also help monitor websites to improve load times and user experience. AI algorithms can be used to monitor and analyze the performance of a website to identify and fix the weak points. Another benefit of AI is that it can help deliver personalized content to better understand users and provide them with more relevant results.
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How does Artificial Intelligence help with Search Engine Optimization (SEO)?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Artificial intelligence can help improve SEO results by supporting SEO algorithms that help analyze, categorize, and optimize website content. AI-based SEO tools can then use the data to improve websites on relevant search engine rankings. AI can also be used to automatically identify keywords that best match a particular topic, as well as to monitor and improve the number of backlinks a website has. In addition, AI can also provide webmaster tools to monitor and improve website performance.
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