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Success measurement & -documentation of a press release - from when it really makes sense

09/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Measuring and documenting the success of a press release only makes sense if you have sufficient time and capacity to carry out a systematic and sound analysis. This means that you need to conduct appropriate monitoring and measurement of the press release and record the results before you can evaluate it as successful.

There are some basic steps you need to take to measure and document the success of a press release. First, you need to create a press release plan to determine how and when you will send out the press release. You will also need to define a set of objectives, such as which audience you want to target and what result you want to achieve.

Once the plan is set, you can combine the press release with a campaign to reinforce the release. You will also need to set up a system for recording the contacts. This can be done through CRM software or another contact management system.

You then need to measure and document the success of the press release. This can be done through a number of methods, such as collecting and analyzing data generated by the press release or the number of new contacts generated by the press release.

After you have completed measuring and documenting the success of the press release, you can compare and evaluate the results and draw conclusions. This will help you better plan and manage future press releases.

As a general rule, you should not begin measuring and documenting the success of a press release until you have received a reasonable volume of data a few weeks after the release. This gives you enough time to perform a sound analysis.

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Statistics and Demography: How Data Helps to Understand Societies

09/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Demography is the branch of social science that deals with the analysis of population data. Statistics is a method of collecting, analyzing, and interpreting data. Together, statistics and demography help us better understand societies and populations.

Analyzing population data through demographics allows us to track changes in population composition over time. Demographic data includes information such as age, gender, ethnicity, education level, income, and marital status. Analysis of this data allows trends to be identified and predictions to be made about future population composition.

Statistics helps in the analysis and interpretation of data. Statistical methods such as probability theory, regression, and correlation allow us to analyze and interpret data in an objective way. Statistics can also help us see patterns and relationships in data that may not be obvious at first glance.

Combining statistics and demographics allows us to gain insight into population composition. For example, analyzing demographic data and statistical methods such as cluster analysis can help identify population groups that share similar characteristics, such as similar education or income levels. These groupings can then serve as the basis for developing policies or marketing strategies.

Another application of statistics and demographics is forecasting future trends. By analyzing past trends and applying statistical models, predictions can be made about future population composition, labor market, or economic development. These predictions can then be used to inform policy and economic decision making.

Conclusion:

Statistics and demography are important methods to better understand societies and populations. By analyzing demographic data and statistical methods, trends can be identified, groupings can be identified, and predictions about future developments can be made. This helps to make political and economic decisions on a sound basis.

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Average Height and Weight in Germany over Time: A Microcensus Analysis

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
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Private Households and Household Members in Germany by 2019: An Analysis of Development

08/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
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Investigation of the Body Mass Index in Germany by 2017: An Analysis by Gender and Age Groups

08/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The Body Mass Index (BMI) is a frequently used measure for evaluating body weight in relation to height. It allows for assessing the health status of a population with regards to underweight, normal weight, and obesity (severe overweight). An up-to-date analysis of the BMI in Germany up to the year 2017 provides valuable insights into weight classifications and how they relate to factors such as gender, marital status, and age groups.

The results indicate that the BMI varies across different age groups and genders, considering weight categories of underweight, normal weight, overweight, and obesity.

In 2017, the proportion of individuals with normal weight (BMI between 18.5 and 25 kg/m²) was 53.6 percent in total. This showed a slight decrease in normal weight compared to 2013 (54.1 percent). Overweight (BMI between 25 and 30 kg/m²) was observed in 21.3 percent of the population, while 25.1 percent were affected by obesity (BMI of 30 kg/m² or more). These values remained relatively stable compared to 2013.

Upon closer examination by age groups, it becomes evident that young adults aged 18 to under 20 had a high proportion of normal weight (75.2 percent). With increasing age, the percentage of overweight and obesity steadily rises, with this trend leveling off in individuals above 70 years. Among those aged 75 and older, the proportion of individuals with normal weight (43.9 percent) is relatively lower, while obesity (48.0 percent) is more prevalent.

Gender differences in BMI are also significant. In 2017, more men (35.1 percent) were overweight compared to women (30.6 percent). Obesity was more pronounced in men (20.5 percent) than in women (18.1 percent). Overall, women had a slightly higher prevalence of normal weight (56.9 percent) compared to men (53.6 percent).

An analysis based on marital status revealed that married individuals had a higher proportion of normal weight (53.6 percent compared to 51.5 percent) and a lower proportion of obesity (19.4 percent compared to 21.0 percent) compared to unmarried individuals.

Overall, this study illustrates that while the BMI remained largely stable in Germany, it varies with age, gender, and marital status. The increasing prevalence of overweight and obesity in older age groups and among married individuals underscores the importance of prevention measures targeting different population segments to minimize health risks and promote awareness of a healthy lifestyle.

Upon closer examination of the data, several particularly noteworthy trends emerge:

  • Age Groups and Weight Classification: As age increases, the proportion of individuals with overweight and obesity rises, particularly among women around the age of 55.
  • Gender Differences: There are distinct differences between genders, both in terms of overweight and obesity.
  • Temporal Development: Between 2013 and 2017, the proportion of individuals with overweight and obesity increased.
  • Age Groups with Low Proportion of Normal Weight: Particularly striking is the age group of women between 60 and 70 years, where the proportion of individuals with normal weight is significantly lower.
  • Youthful Adults: In the age group of young adults, an increase in the proportion of individuals with obesity is observed.
  • Older Age Groups: In older age groups, the proportion of individuals with overweight and obesity rises.

These trends could be attributed to various factors, including changing lifestyles, dietary habits, and potentially societal influences.

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