News / Blog: #advice

What advice should those interested in starting a business take to heart?

Those interested in starting a business should first inform themselves well and develop a comprehensive understanding of their own industry, market, customers and competitors. It is important to develop a unique business model that stands out from the competition. A good business plan is the key to success. In addition, people interested in starting a business should not only rely on their own ideas, but also seek the opinions and experiences of others. Above all, they should have the courage to pursue their ideas and not be discouraged by setbacks.

What measures you should take to optimize your sales funnel and increase the conversion rate

The actions you should take to optimize your sales funnel and increase conversion rates depend heavily on your industry, your goals, and your customers.

One way to optimize your sales funnel and increase conversion rate is to track and measure performance indicators. These can help you track your success and identify where improvements can be made. Some key performance indicators you should track are:

1. Lead generation: how many leads is your company generating?

2. Lead qualification: what percentage of leads generated are qualified?

3. Lead conversion: what percentage of qualified leads converted?

4. Lead nurturing: how long does it take for a lead to convert?

5. Customer activation: what percentage of customers are active?

6. Extended sales: How much revenue are you generating from extensions and upsells?

In addition to tracking these performance indicators, you should also take some other measures to optimize your sales funnel and increase your conversion rate. Some of these actions are:

1. Create relevant and engaging content to inform your customers about your offer and encourage them to make a decision.

2. Optimize your sales funnel by offering customers a unique experience, such as personalized content, free trials, and free advice.

3. Test and optimize your campaigns to ensure they are tailored to your target customers.

4. Run A/B tests to measure the effectiveness of your campaigns.

5. Build an effective follow-up system to ensure that all customers considering your offer receive the right information.

6. Conduct customer surveys to gather feedback on your offering, service and brand.

These are just a few of the actions you can take to optimize your sales funnel and increase conversion rates. Depending on your industry, goals, and customers, you may need to take additional measures.

Are you looking for current price lists or advertising rates of newspapers? Thanks to linked media data, you save valuable time

Are you looking for current price lists or advertising prices of newspapers? Thanks to linked media data, you save valuable time and get all the information you need about newspaper ads.

You can access price lists and advertising prices for a wide range of newspapers in Germany, Austria and Switzerland on the websites of the individual publishers and on specialized platforms such as ours.

On the publishers' websites, you will usually find a price list with all advertising prices. For some publishers, you have to register on the site to access the price lists.

On specialized platforms such as Mediamarkt.de and Zeitungsannoncen.de, you can also find price lists and advertising prices for the various newspapers. These sites also offer other useful tools, such as the ability to compare different newspapers and get free advice on ad prices.

What is a digital management consultancy?

A digital business consultancy is a company that helps businesses adopt technology, digitize and manage their digital processes. Consultants also offer a variety of services to help companies choose, implement, and use the right technology to achieve their business goals. These include advice on selecting the right technologies, implementing them and putting them into practice, and support in optimizing digital processes.

What are the biggest customer groups for PR software and press release distribution tools?

The largest customer groups for PR software and press release distribution tools are:

1. Companies and organizations that want to be present on the market.

2. PR agencies and communication consultants who use the software to provide their clients with comprehensive PR advice.

3. Journalists who use the software to research news quickly and efficiently.

4. Market research and analysis companies that use the software to track market trends.

5. Bloggers and social media influencers who use the software to produce content quickly and efficiently.

The largest customer groups of PR software include:

1. PR and communications agencies

2. Companies from the financial and consulting sector

3. Companies from the insurance and banking sector

4. Companies from the healthcare sector

5. Companies from trade and manufacturing

6. Companies from the retail sector

7. Companies from the hospitality industry

8. Companies from the public administration sector

9. Non-profit organizations

10. Media companies