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Increase visibility in your own niche - What measures help

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a brand that is unique and memorable. Make sure your brand is unique and has a connecting meaning to your target audience.

2. Post quality content that interests your target audience. Post regularly on your social media channels to reach and engage your audience.

3. Build a network. Network with others in your niche and connect with potential customers.

4. Use influencer marketing. Seek out influencers who are relevant in your niche and work with them to increase your visibility.

5. Improve your search engine optimization (SEO). Make sure your content is easily discoverable in search engines.

6. Use paid advertising. Invest in paid advertising to spread your brand and gain more visibility.

7. Provide excellent customer service. Make sure you provide excellent customer service so that your customers remember you.

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Lead sources in B2B - where to get your next customers

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Social media channels

2. Search engine marketing

3. E-mail marketing

4. Direct marketing

5. Online advertising

6. Content marketing

7. Telemarketing

8. Trade fairs and events

9. Networks and contacts

10. Competing companies

11. Directories and yellow pages

12. Presentations

13. Customer recommendations

14. Offers to potential customers

15. Media coverage

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Customer acquisition for agencies - what are the lead sources?

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization (SEO): Optimize your website for search engines so that it shows up higher in search engine results.

2. Paid advertising: Use paid advertising to attract new customers by advertising on paid platforms such as Google Ads, Facebook Ads, and Instagram Ads.

3. Social Media: Create a strong social media profile on various platforms to attract new customers.

4. Content marketing: create quality content and publish it on your website and other relevant platforms to attract new customers.

5. Networking: Build a strong network to identify and contact potential customers.

6. References: Ask your existing clients if they are willing to provide a testimonial for your agency to attract new clients.

7. Events: Attend conferences and trade shows to attract new clients.

8. Direct marketing: send direct emails and advertisements to potential clients to introduce your agency.

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License to print money? Earning millions with digital products and high margins

01/04/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It's easier than ever to make millions with high margin digital products. With a license to print money, you can develop and market a digital product or service to increase your earnings. With a digital product, you can make money in a variety of ways, including advertising, sales, and affiliate programs. You can also offer a digital product that generates recurring revenue, such as software subscriptions, consulting services, or online courses. You can also offer content for free and run banner ads or advertisements to earn money. With a license to print money, you can also build your own brand and increase your reach by advertising on social platforms like Facebook and Instagram. You can also market your digital product on different platforms to reach more customers.
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Building a profitable business - What are the success factors?

01/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Customer orientation: Customer orientation is a key success factor in building a profitable business. Therefore, only buy products and services that are really needed and align your business with the needs of the customers.

2. Financial stability: To build a successful business, you need to make sure that it is financially stable. Therefore, plan your finances carefully and make sure you have sufficient reserves to cover sales drops and other unforeseen costs.

3. Invest in staff: invest in your staff by hiring qualified and motivated employees and providing them with adequate salaries and benefits. Make it easy for your employees to do their jobs by equipping them with the right tools, training and support.

4. Technology: Invest in the right technology to move your business forward. Invest in powerful software to increase productivity and efficiency, and digital advertising to reach more customers.

5. Customer service: top-notch customer service is a key success factor for any business. Use a variety of contact methods to allow your customers to communicate easily and quickly, and respond quickly to inquiries.

6. Marketing: good marketing is essential to attract new customers and increase your sales. Use different marketing strategies to promote your business and position yourself in your industry.

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