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How does acquisition work as a self-employed person?

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
As a self-employed person, you need to build a network to attract new customers. It is important that you promote your services and products to the right target groups so that you reach potential customers. For example, you can use social media channels, online advertising and other marketing strategies to do this. You can also approach potential customers directly and pitch your product or service. It is also important that you provide your customers with good customer service and use a professional sales strategy.
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Storytelling 101 - With the right story, inspire potential customers and convince them to buy

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Storytelling is a powerful form of advertising that businesses can use to engage potential customers and get them to buy a product or service. It's an effective way to strengthen your brand and draw attention to yourself.

Storytelling is about telling a story that triggers emotions in your customers and makes them want to buy your products or services. A good story must grab the audience's attention, captivate them, and make them want to keep reading and listen to the ending.

There are a few steps you need to follow to tell a successful story. First, you need to figure out who you are targeting. Identify your audience and think about what type of story would best suit them. Then, think about what your story should include, how it should be structured, and what your main point is.

It's also important to make your story as memorable as possible so it's easy to remember. There are several ways you can accomplish this. For example, you can choose an unusual opening, build suspense, or include a surprising twist.

Finally, make sure your story includes a strong call-to-action so potential customers know what to do once they've heard your story.

By following these steps, you can impress your audience and get them to learn more about your company and products and ultimately buy them. Storytelling is an effective way to engage potential customers and get them to support and buy your brand.

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The 80/20 Rule - The Pareto Principle as a Lever Tool for Every Successful Entrepreneur

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The 80/20 rule, also known as the Pareto principle, is an important tool for any successful entrepreneur. It states that 80% of the result is achieved by 20% of the effort. In other words: By focusing on the 20% of activities that produce the most result, you can get the most benefit from your efforts.

The Pareto Principle can be applied to many areas of entrepreneurship. For example, you can use it to figure out which advertising tools work best. By measuring results and figuring out which advertising mediums deliver the best results, one can focus on those that provide the most benefit.

You can also use it to figure out how to best use your time. By focusing on the tasks that provide the most benefit, you can make your time more efficient and productive.

The Pareto Principle can also be used to figure out which clients get the greatest results. By analyzing the data and figuring out which customers bring in the most revenue, you can focus on those that bring in the most value.

The Pareto Principle is a useful tool to help business owners maximize results and make their efforts more efficient. By focusing on the 20% of activities that bring the most value, you can maximize results and make your business more successful.

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How to build passive income with ebooks & digital products

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start creating digital products. You can create your own digital products such as eBooks, videos, audio files, software programs, or online courses.

2. Market your products online. You can promote your digital products on your own website, social media, other websites, and online stores. Don't forget to promote and advertise your product.

3. Create an email marketing program. If you are able to build a list of email subscribers, you can market your products regularly.

4. Create affiliate links. You can work with other businesses to create affiliate links that point to your products. When someone buys through your link, you get a commission.

5. Expand your product range. Once you have successfully marketed a few products, you can create more digital products like eBooks or online courses to increase your income.

6. Do cross-promotions. You can also help other businesses market their products and receive a fee for doing so.

7. Invest in advertising. Invest in online advertising to make more people aware of your products.

8. Build a brand. Publish quality content regularly and build a community to strengthen your brand.

9. Stick to your goal. Set goals and work hard to achieve them. Be consistent and keep your eye on your goal to earn a regular passive income.

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Website traffic - Where to get visitors for your website and how to increase them?

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to attract website visitors and increase traffic. Some of them are:

1. Keyword search: use keywords to promote your website in search engines to attract more visitors.

2. Social Media: Use social media to promote your website and attract new visitors.

3. Creating quality content: create content that is relevant and helpful to attract visitors and keep them.

4. Create backlinks: Create backlinks on other websites to make your own website more popular and attract more visitors.

5. Paid advertising: use paid advertising to attract more visitors quickly.

6. Email marketing: use email marketing to inform and encourage your visitors to visit your website.

7. Content syndication: syndicate your content to attract more visitors and expand your audience.

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