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As already discussed here, the costs for online marketing in the B2B sector are dizzyingly high and the number of actual clicks is vanishingly small due to ad blockers and & co.
With given completion rate, English conversion rate, of 1-3% of ad clicks on average, it usually cannot pay off to generate B2B customers via search engine advertising.
An alternative customer acquisition strategy is the so-called content marketing. Here the production of articles and texts is meant, which of potential customers googgelte topics and terms and/or keywords beeinhaltet.
Content is King.
With the content strategy you have the opportunity - provided you can regularly create and provide relevant content for your target audience - to get organic traffic via the search engines for free, i.e. at least without any further advertising budget.
For this purpose, a blog area has been established on the website itself, where new content, how to's, definitions of terms or the like are posted or posted. Another advantage is that all content, with which you provide free added value and insights for your potential customers, can also be subscribed to via rss feed.
Become a customer magnet with the right content strategy
In order for the search engines to reward your efforts for creating, optimally high-quality content, in the form of a better search engine ranking and associated higher traffic, it is necessary that they regularly publish new content and entertaining texts on your website.
Make yourself a concrete plan, when and how often you want to post blogposts or articles on your website and which topics (also: in which order) should be kept. As is true everywhere, you can only expect results if you stay on the ball. Consider exactly who you want to address with your content.
The search for the right agency is often difficult. In the price battle for the best advertising spaces, it is difficult for inexpensive providers to place or appear with your ad among the first ads on the first or second. After all, the cost of a click (PPC: price per click) in Google Ads , formerly known as Google Adwords, can quickly exceed €5 and more.
The first search results or are therefore dominated primarily by providers, which bring high-priced products and services to the woman or man. With given PPC costs, it is a question of the product price or price for an average deal when providing services and the so-called conversion rate, any rate that describes the number of sales -sales - and divided by the number of clicks generated. A cost-covering ad strategy and keyword selection together with constant optimization is necessary to become cost-covering, in the best case profitable.
Therefore, in the interest of better market transparency, it makes sense to include not only those providers listed high up in the list of postential contractors, but also to find agencies and service providers who cannot (yet) afford or do not want to invest a higher share of their revenue in higher click prices.
With our databases, starting with the media & PR database , through the company database to our agency database, we make a contribution to making the market more transparent, creating visibility on for smaller providers and facilitating the choice of the appropriate agency or provider.
For example, you can discover similar providers in your city or region based on keywords and compare them with each other, filter, sort and to be able to put the entries first on a long list, later on a short list.
At the same time, our address databases represent an efficient acquisition tool for companies, agencies and service providers and offer added value in customer acquisition in the B2B sector, more precisely: for directmarketing purposes and for expanding the individual acquisition strategy.
With our 2022 company database, we have created a way for you to generate B2B leads and new customers in your market segment or niche independently of online marketing.
Our service includes not only pure list broking, i.e. holding and providing company addresses in our database, but also a lettershop service. If you wish, we can take care of the selection, printing and dispatch of your mailing (depending on your budget and the number of addresses you require).
Contact us today for an individual offer in the area of direct marketing and lettershop.
You want to find potential customers and buyers for your products or services and need relevant contacts for this?
With our company database 2022 we make it easy for you to find potential corporate customers or suppliers among all 3 million German companies, to identify contact persons as well as decision makers in a time-saving way, in order to convince them of your offer in the next step. Thanks to integrated search functions for LinkedIn, Xing as well as Google, you save valuable time during research and store contact data centrally in one place for later export and contacting.
Generate more new leads for your sales team - with the 2022 Company Database, the sales, acquisition & marketing tool from Fischer | Data Science.
You can find all information about our 2022 company database at https://www.fischer-data-science.com/en/companies/
Click prices between 3 and 7 euros for online advertising in the B2B sector quickly collapse all business plans and revenue expectations of startups & Gründer:innen. For all those who have not previously built a test balloon to check the current click prices in their niche, before deciding to develop or offer a product or service, this circumstance can mean a rude awakening later on.
The problem: In contrast to the end-customer business (B2C), providers in the business-to-business (B2B) sector are vying for far fewer active search queries and thus potential customers. Since every provider tries to direct a few of the few search queries of potential B2B customers to its own website in the first place, the PPC click prices for search engine advertising on Google Ads, for example, are correspondingly high.
Postal mailings represent an alternative for the acquisition of customers in the B2B area. Contrary to the prices in online marketing, this offline marketing method has a decisive advantage: calculable costs. Because: The price for printing and mailing the advertising letters, along with the acquisition costs for the marketing addresses, is already fixed in advance and can therefore be planned.
With our lettershop service, we can take over this task completely for you if you wish. From address selection to printing and dispatch. Inquire now and generate more leads!