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The startup scene in Rostock - Who is founding and in which area?

05/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Rostock has developed a vibrant start-up scene in recent years, which is supported by the university, local initiatives and the city administration.

An important player in Rostock's startup scene is the Rostock Business and Innovation Center (RBIC). The RBIC offers young companies offices, laboratory space and advice. Here, founders can benefit from the expertise of experienced staff and have access to a network of investors and business partners.

Another important initiative is the Rostock Start-up Slam, an event where young founders can present their business ideas and receive feedback from a jury of experts and the audience. Here, young start-ups have the opportunity to present themselves to a broad audience and make contacts.

The University of Rostock also plays an important role in the start-up scene. The university offers support and advice to students and graduates who want to start a business. There are also special courses and workshops that deal with the topics of founding and entrepreneurship.

An example of a successful start-up from Rostock is the company Centogene. The company was founded in 2006 and specializes in the diagnosis of rare diseases. Centogene is headquartered in Rostock and now has subsidiaries in several countries.

Overall, Rostock has an emerging startup scene that benefits from a good infrastructure, a strong university and a supportive city government. The city offers a good environment for young companies and thus contributes to the economic development of the region.

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ChatGPT in online marketing: How AI chatbots improve customer retention

05/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Chatbots have had a huge impact on online marketing over the past few years. They enable companies to create a personalized experience for their customers while reducing their customer service costs. The advent of ChatGPT (Generative Pre-trained Transformer) has made chatbots even more effective.

ChatGPT is an artificial intelligence technology trained on large amounts of data to simulate human-like interactions. It can also be used to automate and simplify certain tasks. In online marketing, chatbots with ChatGPT technology are used to automate customer service and create personalized experiences for customers.

An advantage of chatbots using ChatGPT technology is that they are able to have natural conversations with customers. They can better understand customers' needs and preferences and provide personalized recommendations and offers based on the data they have collected about the customer. In addition, they can also help the customers to solve problems and help them navigate through the company's website or app.

ChatGPT-based chatbots can also help reduce customer service costs. Because they are able to automatically answer many customer queries, a company can reduce or at least relieve the pressure on its customer support team. This can result in significant savings in labor costs and enable the organization to focus its resources on other areas.

Additionally, ChatGPT-based chatbots can also help increase customer engagement. Because they are able to engage in personalized interactions with customers, they can handle customer queries faster and more effectively than a human customer service representative. This leads to customers feeling that their needs are taken seriously, which in turn can lead to greater loyalty to the brand.

In summary, ChatGPT-based chatbots are a powerful addition to the online marketing toolset. They can help companies create a personalized customer experience, reduce customer service costs, and increase customer engagement. While they cannot completely replace human workers, they can help businesses operate more effectively and efficiently, and ultimately attract and retain more customers.

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04/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

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How should a cold call look like or be structured?

04/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A successful cold call requires a clear strategy and a professional approach. Here are some points that should be considered in a cold call to be successful:

Preparation: Before you start the phone call, make sure you are sufficiently informed about the company and the person you want to talk to. Research the company to find out if they already use similar software or databases. Also try to gather information about the contact person to better prepare for the interview.

Start the conversation: begin the call with a friendly greeting and briefly introduce yourself and your company. It's important to make a good impression in the first few seconds to pique the potential customer's interest.

Arouse interest: Ask the potential client about their needs and challenges. Try to find out if the company already uses a similar solution and if they are satisfied with their performance. Show interest in the client's needs and build a relationship.

Presentation: briefly explain how your product or service works and how it meets the client's needs. Also, offer to schedule a demo of the software to give the client a better impression.

Promote the software to the client.

Highlight benefits: Emphasize the benefits and how it can help the client achieve their goals. Point out what specific features or tools your solution offers that others may lack. Also illustrate how your product or service can save the client time and money.

Refute objections: Listen carefully when the potential customer expresses concerns or objections. Try to address these concerns and rebut them by pointing out specific benefits or features.

Call to action.

Call-to-Action: Close the conversation with a clear call to action, such as an invitation to a demo or an offer for a free trial. Make sure to note down all the important information and send it to the customer.

Follow-up: After the phone call, it's important to follow up to make sure the potential customer has all the information they need to make an informed decision. Also, offer to answer any additional questions if needed.

By having a clear strategy, showing interest in the potential client, and highlighting the benefits of your product or service, you can make a successful cold call.

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How to become an actuary:in?

04/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To become an actuary:in, there are several paths.

The classical way is to study mathematics or a mathematically oriented course of study such as business mathematics, technomathematics or applied mathematics. Here, it makes sense to specialize in actuarial mathematics and attend appropriate courses and seminars.

The traditional path is to study mathematics or a mathematics-related course such as business mathematics or applied mathematics.

Following this, you can apply for a position in an insurance company, for example, and work there as an actuary or actuarial mathematician. Alternatively, you can also work in a consulting firm with a focus on insurance.

But there are also other opportunities.

But there are also specialized courses of study, such as the master's program in actuarial science at the Technical University of Munich or the bachelor's program in actuarial science at the University of Ulm. These are very practice-oriented courses of study that provide students with extensive knowledge in the field of actuarial science.

To be successful as an actuary:in, you should have a good understanding of mathematics as well as analytical skills and be able to understand and communicate complex relationships.

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