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The importance of influencer marketing for your business

07/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Influencer marketing has become one of the most important online marketing strategies in recent years. It involves getting people with a large following on social media platforms to promote products or services. But why is influencer marketing so important for your business? Here are some reasons:

Trust and credibility

Influencers have built a strong connection with their followers and are often considered experts in a particular field. By working with an influencer, your business can gain the trust and credibility of your target audience. An influencer's recommendation can play a big role in convincing potential customers to try your product or service.

Reach and visibility

Influencers often have a large number of followers on various social media platforms. By working with an influencer, your business can leverage that reach to gain more visibility. Publishing posts about your business can lead to increased traffic to your website and more exposure for your business.

Target your audience

Influencers often have a specific audience that they target. By working with an influencer, you can ensure that your product or service is targeted to the right audience. By doing so, you increase the likelihood of reaching potential customers who are interested in your product or service.

Creativity and innovation

Influencers are often very creative and have a good sense of what works with their followers. By working with an influencer, you can benefit from that creativity and innovation. An influencer can help your business come up with new ideas for marketing campaigns and products.

Conclusion

Influencer marketing can be a very effective online marketing strategy to promote your business. By working with an influencer, you can gain trust and credibility, increase reach and visibility, target your audience, and benefit from the influencer's creativity and innovation. Before you decide to work with an influencer, however, make sure the influencer is a good fit for your business and your values.

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Why is no one signing up for my lead form?

07/17/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several reasons why no one is signing up for your lead form. Here are some possible causes and solutions:

Too many fields: If your form has too many required fields, it can deter potential customers. Try to ask for only the essential information and keep the form short and simple.

Unclear message: if the benefits of your offers or information about your products or services are not presented clearly enough, it can be difficult to capture the interest of potential customers. Review your landing page and ensure that key benefits and information are presented clearly and compellingly.

Lack of credibility: if your landing page doesn't appear trustworthy, it may cause potential customers to avoid filling out the form. Make sure your landing page is professionally designed, emphasizes the trustworthiness of your brand, and includes customer reviews and third-party ratings.

Technical issues: If your form has technical issues or doesn't function properly, customers may be prevented from completing it. Verify that the form is loading smoothly and that it is working correctly.

Incorrect offer: If the offer on your landing page is not relevant or attractive enough to potential customers, it may prevent them from filling out the form. Check if the offer on your landing page is relevant and appealing, and adjust it if necessary.

Lack of reach: if your landing page is not getting enough traffic, this can lead to no one filling out the form. Improve your reach by using targeted online marketing to drive more traffic to your landing page.

By considering these factors and making adjustments to your lead form where necessary, you can increase the likelihood that more potential customers will sign up.

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What do I need to consider before starting a business?

07/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Check the market opportunities and do research on your target group.

2. Familiarize yourself with the legal framework of your start-up.

3. Draw up a realistic business plan.

4. Check the financing potential.

5. Inform yourself about legal regulations, taxes and insurances.

6. Determine your personal time and cost requirements.

7. Take advantage of the consulting and support services for founders.

8. Look for suitable employees.

9. Develop an efficient marketing and sales concept.

10. Plan a continuous development of your company.

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What are common sources of failure for female founders?

07/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient financial knowledge: Many female founders do not have sufficient financial knowledge to make the right investment decisions.

2. Insufficient network resources: female founders often have less access to information sources, support networks and financing opportunities than male founders.

3. Insufficient market knowledge: Female founders often have less experience dealing with customers and little knowledge of the market in which they offer their products or services.

4. Inadequate work-life balance: female founders often have less time for their families and their own health because they invest more time in their business.

5. Inadequate business management skills: Female founders often have less experience in dealing with employees, budgeting and business management.

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Starting up: How to earn the starting capital?

07/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to earn seed money. Here are some ideas:

Saving: One way to earn startup capital is to save money. If you save a certain budget each month and deposit it into a separate bank or savings account, you can slowly but steadily build up capital.

Investing: Another way to earn startup capital is to invest in stocks, bonds or mutual funds. However, it is important to note that investing carries risks and you should be well-informed and seek advice from a financial expert if needed.

Crowdfunding: Crowdfunding platforms such as Kickstarter or Indiegogo can be a way to raise seed money for an idea or project. However, it's important to note that crowdfunding is a competition for the attention of potential investors.

Loans: You can also apply for a bank loan or line of credit to get the startup capital you need. However, keep in mind that you will have to pay interest and you usually need a good credit score to do so.

Equity financing: If you already own a business, you can also consider equity financing by selling shares to investors.

Sideline job: Finally, you can also take a side job to earn extra money and save it for your startup capital.

It is important to note that there is no guarantee that any of these options will lead to success. It takes hard work, commitment, and thorough planning to earn the startup capital you need.

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