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No-go's in search engine advertising or online marketing are certain practices that should be avoided because they violate either search engine guidelines or general marketing principles. Here are some examples of no-go's:
Misleading advertising: placing misleading ads or promising deals that cannot be delivered is unacceptable. Advertising should be transparent and honest.
Keyword stuffing: The excessive and unnatural use of keywords in ads or on landing pages is penalized by search engines. Content should be relevant to users and easy to read.
Lack of landing page relevance: The landing pages that the ads link to should be closely related to the products or services being advertised. A mismatch between ad text and landing page can lead to poor user experience.
Copyright infringement: using copyrighted content without having the necessary rights or permissions is not allowed. This includes images, text, brand names and logos.
Poor user experience: cluttered or slow websites, pop-up ads, auto-playing videos, or other elements that detract from the user experience should be avoided.
Spam and unsolicited communications: sending unsolicited emails, text messages, or other forms of communication without the recipients' consent is considered spamming and is unprofessional.
Neglect of data protection regulations: The handling of personal data must comply with applicable data protection laws. It is important to respect the privacy of users and adequately protect their data.
It is important to note that the exact no-go's may vary depending on the platform, search engine or online marketing channel. It is advisable to carefully read the guidelines of the respective platform and stay up to date to avoid violations.
Searching for professionals these days can be challenging, but there are several ways to find potential candidates. Here are some common methods:
Online job postings: Post your job openings on job portals, career websites or social media. Many professionals are actively looking for jobs online.
Professional networks: use platforms like LinkedIn to actively search for and connect with professionals. LinkedIn offers specific features for recruiting.
Recruiters.
Recruitment agencies: work with recruitment agencies that specialize in recruiting professionals. These agencies often have access to a pool of qualified candidates.
Recruiters.
Employee referrals: Ask your current employees to recommend potential professionals from their network. Employees often know qualified individuals who are looking for new opportunities.
Current employees often know qualified individuals who are looking for new opportunities.
Career fairs and job fairs: Attend industry events to connect directly with potential candidates. Trade shows provide an opportunity to introduce yourself in person and answer questions.
Universities and colleges: partner with educational institutions to find graduates or students with the skills you need. Internship and apprenticeship programs can also be a way to identify potential professionals early on.
Social media: Use platforms such as LinkedIn, Facebook or Twitter to share your job openings and reach out to potential applicants. Social media groups and forums that focus on your industry or specific areas of expertise can also be useful.
Social Media.
Company website: Make sure your company website has current job openings and information on how to apply. Many professionals specifically search for career opportunities on company websites.
Make sure your company website contains current job openings and information on how to apply.
It can also be helpful to build an attractive employer image to attract professionals. This includes aspects such as competitive salaries, good working conditions, development opportunities, and a positive working environment.
In today's digitized business world, online presence and lead generation are critical for B2B vendors and service providers. Yet many companies face the challenge of generating inquiries through their own website. This article explores the reasons behind this problem and presents alternative approaches to attract qualified leads.
1. Overwhelm due to the multitude of websites:
The Internet is flooded with websites of B2B vendors and service providers. Customers have a seemingly endless choice, making it difficult to stand out from the crowd. Often, websites are not optimized enough to convert visitors into paying customers.
2. Lack of search engine optimization (SEO):
Poor visibility in search engine results can prevent potential customers from finding the website in the first place. Without a targeted SEO strategy, valuable leads are lost.
3. Complex offerings and opaque content:
B2B products and services can often be complex. If the website fails to convey this information clearly and understandably, visitors will lose interest and look elsewhere for solutions.
4. Lack of personalized targeting:
Websites that fail to capture visitors' needs and interests and provide them with personalized content may have a hard time establishing an emotional connection and building trust.
5. Competition from third-party platforms:
Third-party platforms such as LinkedIn, Xing, and business directories offer B2B companies the opportunity to showcase their services to a wide audience. As a result, they compete directly with their own website for the attention of the target group.
Alternatives to lead generation via one's own website:
1. Content marketing:
By creating and sharing high-quality, relevant content, B2B providers can position themselves as experts and attract potential customers. Blog posts, case studies, white papers, and videos are just a few examples of content that can build trust and convert visitors into leads.
2. Social Media Marketing:
A targeted presence on social media platforms allows companies to engage their target audience directly and build relationships. Interactive content and targeted advertising can capture the attention of potential customers.
3. Influencer marketing:
Working with influential people or companies in the industry can increase a B2B vendor's credibility and reach. Recommendations from trusted sources can pique the interest of potential customers.
4. Webinars and virtual events:
Hosting webinars and virtual events allows B2B companies to showcase their expertise live and engage directly with audiences.
5. Collaborations and partnerships:
Collaborating with other companies can lead to mutual benefits by gaining access to the partner's customers and thus generating new potential leads.
Conclusion:
Generating inquiries through your own website can be challenging for B2B vendors and service providers, but there are numerous alternative ways to attract qualified leads. A smart combination of content marketing, social media marketing, influencer marketing and the use of webinars or partnerships can increase reach and significantly improve the chances of successful lead generation. Companies should regularly review their marketing strategies to find the best approaches for their individual goals and position themselves successfully in the highly competitive B2B landscape.
In the world of IT recruiting, applicants as well as IT intermediaries and recruiters face a variety of challenges. One of the most frustrating phenomena that many applicants face is so-called "ghosting" or receiving rejections without clear reasons. While this behavior may seem unacceptable, there are still some reasons that could explain why IT intermediaries or recruiters resort to such practices. In this article, we will shed some light on some of these reasons.
Large number of applicants: especially in the IT industry, the number of applicants to a job can be overwhelming. The flood of resumes and applications can lead to recruiters struggling to provide individualized feedback to each applicant. This sometimes leads to an impersonal approach where applicants are rejected without a specific reason.
Lack of time: recruiting is a time-intensive process that includes screening applications, interviewing, checking references, and arranging interviews. The heavy workload can lead to some IT recruiters or hiring managers taking shortcuts and ghosting applicants instead of taking the time to turn them down in person.
Uncertainty and caution: In some cases, IT intermediaries or recruiters are unsure how to evaluate an application or candidate. Instead of having a potentially awkward conversation, they may choose the easier route of ghosting or a meaningless rejection to avoid confrontation.
Job changes: Sometimes the requirements of a position change during the recruiting process. A position for which a candidate originally seemed well suited might suddenly require different criteria. In such cases, IT intermediaries or recruiters might be inclined to ghosted or reject applicants without justification to avoid having to deal with the complex changes.
Company policies: Some companies have policies that govern how they handle applicants. These might dictate that a certain number of applicants must be rejected without providing reasons. These guidelines could lead to ghosting behavior, which is considered inevitable by recruiting managers.
Regardless of the reasons, it is important to emphasize that ghosting or impersonal rejections can be a frustrating experience for applicants and can also damage a company's or recruiter's reputation. It is advisable for IT intermediaries and recruiters to rethink their processes and strive to maintain respectful and transparent communication with applicants.
In turn, it is helpful for applicants to realize that ghosting behavior is not always personal. It's challenging, but attempts to ask for feedback could shed light on the reasons for rejection in some cases.
Ultimately, the IT industry and its recruiting processes should strive to create a fair, respectful, and transparent environment for all parties involved to get the most out of the talent pool while promoting the reputation of the company and the industry as a whole.
The startup world is an exciting but risky journey. Everyone who starts a business dreams of great success and breakthrough, but unfortunately many startups end in failure. Statistics show that around 90% of startups fail to survive and have to close their doors. In this article, we take a look at some of the main reasons why startups fail, and emphasize the importance of PR and press releases to drive success and overcome these obstacles.
Failure to meet market demand and target audience validation
One of the most common causes of startup failure is misunderstanding or ignoring market demand. Many founders are so in love with their idea that they forget to conduct a thorough market analysis and understand the real needs of their potential customers. Without a clear validation of their target audience, startups have a hard time building a solid customer base and getting their product or service out there.
Failure to differentiate from the competition
Another pitfall that many startups fall victim to is a lack of differentiation from their competitors. Simply copying an idea or offering a similar product rarely leads to success. Successful startups must highlight their uniqueness and offer added value that others cannot.
Inadequate team and leadership
A strong team is the engine of a successful startup. If the founders don't have the right skills, experience, and commitment, it can be difficult to overcome the many challenges that arise in building a business. A lack of leadership can lead to inefficient decisions and cause the startup to falter.
Financial Bottlenecks
Funding is a critical factor in the success of a startup. If financial resources are insufficient to move the business forward and scale the company, the startup faces an uncertain future. Poor financial management and failure to attract investors can mean that promising ideas never see the light of day.
Why PR and press releases are essential to success
Public relations (PR) and press releases play a critical role in the lifecycle of a startup and can be instrumental in overcoming the challenges mentioned above. Here are some reasons why PR is key:
1. Build awareness and credibility: Through PR and press releases, startups can increase their visibility and gain the trust of potential customers, investors and partners. Positive coverage in reputable media gives the startup credibility and signals that it may have a promising future.
2. Targeting and retaining customers: Skillfully placed press releases allow startups to target their audience and inform them about their products or services. This promotes customer loyalty and increases the chances that people will try out the startup's solutions.
3. Investor attraction and partnerships: a successful PR campaign can draw the attention of investors and potential business partners to the startup. This opens up opportunities for financial support and strategic partnerships that can accelerate growth.
4. Crisis management: PR is not only important for good times, but also for dealing with crises. When a startup faces negative coverage or a problem, an effective PR strategy can help limit the damage and restore stakeholder trust.
Conclusion
Startup failure is unfortunately common, but not inevitable. Avoiding common mistakes such as lack of target group validation, lack of differentiation, poor team management and financial constraints can significantly increase the chance of success. In addition, a strategic PR and press release strategy is critical to increase awareness, build trust, attract potential customers and investors, and drive the startup's success.